Editorial

Impact of External Technology Exploitation, Acquisition, and Employee Autonomy on Innovation Performance

1-10

The Parasocial Relationships Between Homosexual YouTubers and Their Followers That Affect Influencer Marketing

11-18

Achieving Satisfaction and Loyalty of Teacher Training Major Students in Chuxiong, China

19-27

Drivers of Attitudes toward Online Purchase Intention Among Residents of Taiyuan in China

28-37

Learning Satisfaction of Online Art Education: A Case of Undergraduates in Public Colleges in Sichuan

38-47

Enhancing Online Learning with E-Guests: A Case Study of Postgraduate Design Students’ Behavioral Intention in Chongqing, China

48-56

The Assessment of Attitude and Behavioral Intention of E-Learning Among Art and Design Students of Chengdu Textile College in China

57-69

Factors Impacting Male Students’ Behavioral Intentions to Purchase Mobile Reading Apps in Chengdu, China

70-81

Students’ Continuous Intention to Use Online Learning for Art Education in Chongqing, China

82-89

Factors Impacting Satisfaction and Loyalty of Students: A Case Study of a Public University in Shanxi, China

90-99

Key Factors of Satisfaction and Behavioral Intention of Outpatients to Use Healthcare Services in Chengdu, China

100-111

Factors Affecting Teacher Performance and Loyalty Of National Training Program in Yunnan, China

112-120

The College Students’ Behavioral Intention to Use Mobile Reading Apps in Sichuan, China

121-130

Assessing Behavioral Intention of Outbound Travelers’ Travel Bubbles Amid COVID-19 in Phnom Penh, Cambodia

131-139

Service Quality Aspects Influence on Student Satisfaction and Loyalty in Chongqing China

140-149

Factors Influencing Consumer Satisfaction and Use Intention of B2C E-Commerce Platforms on Chengdu, China

150-159

Getting Ready for Business Expansion: To Enhance Employee Motivation and Work Performance Through HR Management Practices, Emotional Intelligence and Initiating Organization Learning Culture: A Study of a Fintech Company in Myanmar

160-171

How Do Undergraduate Students Adopt Online Learning in Chengdu, China During COVID-19?

172-181

Factors Impacting Psychological Empowerment and Innovative Work Behavior of Employees at University in Yunnan, China

182-192

Sustainable Tourism Development: A Case Study of Western Island in China

192-198