Enhancing Online Learning with E-Guests: A Case Study of Postgraduate Design Students’ Behavioral Intention in Chongqing, China

Main Article Content

Ren Hongwei
Chalinee Plukphonngam


Purpose: This research examines the factors influencing postgraduate design students’ behavioral intention to invite e-guests for online instruction in Chongqing, China. The conceptual framework proposes causal relationships between self-efficacy, the perceived ease of use, perceived enjoyment, perceived usefulness, attitudes, social influence, and behavioral intention. Research design, data, and methodology: The researchers used quantitative methods and administered questionnaires to 485 target respondents. A sampling technique was implemented to collect data using judgmental, stratified random and convenience sampling. Prior to the data collection, content validity was reserved by index of item objective congruence (IOC) at a score of 0.6 or over. Pilot test of 30 samples was approved by Cronbach’s Alpha reliability test at a score of 0.7 and above. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to evaluate the model’s goodness of fit for the hypothesis testing. Results: The results show that all variables have significant effects in their pairing. Furthermore, social Influence has the strongest effect on behavioral intention. Therefore, all hypotheses are supported in this study. Conclusion: The administration of the education department at public universities is advised to enhance the use of e-guests for better efficiency in online learning and improve students’ critical thinking and participation.


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Hongwei, R., & Plukphonngam, C. (2023). Enhancing Online Learning with E-Guests: A Case Study of Postgraduate Design Students’ Behavioral Intention in Chongqing, China. AU-GSB E-JOURNAL, 16(1), 48-56. https://doi.org/10.14456/augsbejr.2023.6
Author Biographies

Ren Hongwei

Deputy Director and Associate Professor of Digital Media Art Department. Design school, Sichuan Fine Arts Institute, Chongqing, China.

Chalinee Plukphonngam

The HRH Princess Chulabhorn College of Medical Science.


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