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Home > Vol 11, No 1 (2018)

Vol 11, No 1 (2018): June 2018

Table of Contents

Editorial

Editorial Kitikorn Dowpiset

PDF 1

Articles

FACTORS INFLUENCING CONSUMERS’ HARD DISK DRIVE PURCHASES IN BANGKOK, THAILAND Sujit Sukchannimit, Pakakorn Rakrachakarn, Thittapong Daengrasmisopon

PDF 2

DEVELOPMENT OF AN ELEARNING MODEL IN SMEs MANAGEMENT SKILLS FOR THAI FOOD CLUSTERS Patarakit Phisarnchananan, Pornpop Saengthong, Chitapa Ketavan

PDF 22

BEHAVIORAL INTENTION OF BANGKOKIANS TO ADOPT MOBILE PAYMENT SERVICES BY TYPE OF USERS Benjaporn Benjangjaru, Rawin Vongurai

PDF 34

ENTREPRENEURIAL BRANDING AND PURCHASE INTENTION: THE MEDIATING ROLE OF TRUSTWORTHINESS Marion Delaperche

PDF 47

Book Review

Book Review by John Barnes: Qualitative Research Practice: A Guide for Social Science Students and Researchers, 2e, 2014. Jane Ritchie, Jane Lewis, Carol McNaughton Nicholls and Rachel Ormston, editors John Barnes

PDF 58