AU-GSB e-JOURNAL


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Vol 11, No 2 (2018): AU-GSB e-Journal (December 2018)

Table of Contents

Editorial

Editorial
Kitikorn Dowpiset
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1

Articles

A STUDY ON THE MECHANISM OF SENIOR HOUSING CUSTOMER VALUE PROPOSITION ON CUSTOMER PURCHASE INTENTION IN CHINA
Jing Zhou
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2
USER SATISFACTION WITH LEARNING MANAGEMENT SYSTEM (LMS): A CASE OF ASSUMPTION UNIVERSITY
Siriwan Kitcharoen
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20
AN INVESTIGATION OF THE FACTORS INFLUENCING CONSUMERS OF DIFFERENT GENERATION’S BEHAVIORAL INTENTION TOWARDS FRANCHISED JAPANESE RESTAURANTS IN BANGKOK, THAILAND
Waratchaya Tanasapsakul, Rawin Vongurai
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40
THE FACTORS INFLUENCING PARENTS’ INTENTION TO SEND CHILDREN AGED BETWEEN 8-18 YEARS OLD TO STUDY IN UK BOARDING SCHOOLS.
Pimpornravee Fongkasira, Nathaya Pupat
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54
ATTITUDES TOWARD ACADEMIC PERSONNEL QUALITY EVALUATION SYSTEM THROUGH INFORMATION TECHNOLOGY
Apichat chayarathi, Nuttawut Rojniruttikul
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64
HOW MUCH IS ENOUGH?: CONSTRAINTS OF POPULATION,TEMPERATURE RISE, POLITICS AND ECONOMICS: A CONCEPT PAPER.
John Barnes, Fiona Jordan
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69
AN EXAMINATION OF THE RELATIONSHIPS BETWEEN SELF-PERCEPTIONS, CONSPICUOUS CONSUMPTION, AND SAVING BEHAVIOR
Charnsid Leelakasemsant, Chanon Toliang, Pattana Boonchoo
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85
FACTORS INFLUENCING GENERATION Y’S ONLINE PURCHASE INTENTION TOWARD XYZ ONLINE STORE IN THAILAND
Tuangporn Kongprapunt, Nathaya Pupat
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94

Book Review

BOOK REVIEW
John Barnes
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107