AU-GSB e-JOURNAL


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Vol 10, No 1 (2017): AU-GSB e-Journal (June 2017)

Table of Contents

Editorial

Editorial
Kitikorn Dowpiset
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1

Research

INTERNAL AUDIT INTELLIGENCE AND FIRM SUCCESS: EVIDENCE FROM THAI-LISTED FIRM
Thanyagamon Pararit, Phaprukbaramee Ussahawanitchakit, Sutana Boonlua
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3
A STUDY ON PURCHASE INTENTION OF A THAI AUTOMOBILE REPAIR CENTER
Vilawan Piriyasup, Seongdok Kim
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24
CUSTOMER SERVICE FLEXIBILITY STRATEGY AND SERVICE PERFORMANCE: EVIDENCE FROM COSMETIC PLASTIC SURGERY BUSINESSES IN THAILAND
Rujira Luangsakdapich, Prathanporn Jhundra-indra, Kesinee Muenthaisong
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34
AN INFLUENCE OF E-WOM AND A MODERATING ROLE OF BRAND ATTITUDE ON IT PRODUCT PURCHASE INTENTION IN BANGKOK, THAILAND
Nattaphon Pakapatpornpob, Rawin Vongurai, Sutthisak Inthawadee
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56
ALTERNATIVE MARKETING STRATEGY AND MARKETING SURVIVAL: EVIDENCE FROM INSTANT FOODS AND CONVENIENCE FOODS BUSINESSES IN THAILAND
Chularat Khankaew, Phaprukbaramee Ussahawanitchakit, Saranya Raksong
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67
THAI HOTEL CLASSIFICATION: A CLUSTER ANALYSIS BASED ON ENTREPRENEURIAL MARKETING CHARACTERISTICS
Charnsid Leelakasemsant, Pattana Boonchoo
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91
STRATEGIC MANAGEMENT RENEWAL ORIENTATION AND FIRM PERFORMANCE: AN EMPIRICAL INVESTIGATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESSES IN THAILAND
Promchira Chaola, Karun Pratoom, Saranya Raksong
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113
OUT WITH THE OLD -PERCEPTION AND IN WITH THE NEW - FIVE SENSES RESEARCH IN TOURISM AND HOSPITALITY STUDIES
John Barnes
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134
MARKETING FLEXIBILITY ORIENTATION AND MARKETING PERFORMANCE: AN EMPIRICAL INVESTIGATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESSES IN THAILAND
Jaruwan Panomjerasawat, Prathanporn Jhundra-indra, Kesinee Muenthaisong
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149
THE FACTORS IMPACT ATTITUDE TOWARD USING AND CUSTOMER SATISFACTION WITH ELDERLY HEALTH CARE MOBILE APPLICATION SERVICES: A CASE STUDY OF PEOPLE IN BANGKOK METROPOLITAN, THAILAND
Hathairat Didyasarin, Rawin Vongurai, Sutthhisak Inthawadee
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167
THE IMPACT OF EMPLOYEE COMMITMENT ORIENTATION ON FIRM PERFORMANCE: EVIDENCE FROM SOFTWARE BUSINESSES IN THAILAND
Supanaree Piros Supanaree Piros, Karun Pratoom, Kesinee Muenthaisong
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177
AN EMPIRICAL STUDY OF THE RELATIONSHIP BETWEEN JOB DEMAND-CONTROL-SUPPORT MODEL, SELF-EFFICACY, BURNOUT, INFORMAL LEARNING, AND JOB PERFORMANCE: A CASE OF EMPLOYEES IN THE THAI BANKING SECTOR
Panita Siriphat, Nisada Wedchayanon
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195
THE PRODUCTS’ FACTORS AFFECTING PURCHASE INTENTION: A CASE STUDY OF CONDOMINIUM IN BANGKOK, THAILAND
Thaninrath Wonggotwarin, Seongdok Kim
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214
SUCCESSION PLANNING IN FAMILY FIRMS IN THAILAND: A GENDER-BASED ANALYSIS
Duangta Duangekanong, Somsit Duangekanong
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223

Book Review

Book Review
John Barnes
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232