Focus and Scope

The AU-GSB e-Journal is an on-line scholarly publication issued twice a year by the Graduate School of Business, Assumption University of Thailand.

Peer Review Process

The review process is "double-blind." All identifications of authors and reviewers are removed prior to correspondence to ensure that each article is judged based solely on its contribution and merits. 

Reviewers are chosen carefully on the basis of their expertise. Articles are thus sent to reviewers who are either members of the editorial board or ad hoc reviewers who are experts in one or more of the domain covered in the articles. 

Should any revision be requested, our instructions to authors are designed to move authors toward successfully published articles.

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

Journal History

“Educating intelligences and active minds to change the world”

Assumption University has been a pioneer from its inception. Established in 1969 as Assumption School of Business by the Foundation of the Brothers of St. Gabriel in Thailand, it became Assumption Business Administration College (ABAC) in 1972 and soon emerged as the first international university in Thailand.

Although offering an English-based curriculum and moving away from the traditional rote learning system was unprecedented at the time and seen as a bold move, it turned out to be far-sighted as testified by the proliferation of international programs established since, all over the country and elsewhere in Southeast Asia.

ABAC Graduate School of Business (the GSB) was established in 1985, at the initiative of Rev. Brother Martin Prathip Komolmas.

The GSB envisions itself to be one of the leading institutions in the region in business management. It seeks to develop analytical, decision-making and creative skills, teamwork and leadership and promote ethics, good corporate governance and environmental sustainability with focus on Asia Pacific.


The GSB has achieved remarkable growth since its founding. From its first modest MBA’85 class of 33 students, ABAC MBA enrollment has soared to reach close to 900 students. Most notably, it has gone from one evening MBA program to four master programs taught by qualified faculty from Thailand and around the world.

The GSB launched its MBA Day Program in 1992 and added the Master of Management in Organizational Development and Management program (MM ODM) and the Master of Business Administration in Tourism (MBA-TRM) Management in 2001. The MBA in Retail Management was added in 2008.

The GSB, to better meet the existing demand for graduate management study in English among mid-career executives, also established professional and executive programs.

The GSB is considered to be a leader in Thailand in the fields of Business and Management as demonstrated by the placement of its graduates in key managment positions in industry, government, banking and multi-national conglomerates worldwide.

The GSB, now in its third decade of growth, is increasingly emphasising reasearch and innovative cooperations with local organizations.

The GSB is involved with partner universities in Australia, Bahrain, Cambodia, China,India, Singapore, Vietnam, the UK and the USA in a variety of collaborative academic programs.