Sustainable Tourism Development: A Case Study of Western Island in China

Main Article Content

Xinda Yang
Adarsh Batra


Purpose: As an important part of the sustainable development strategy of world tourism, developing Marine tourism is an effective way to revitalize the Marine economy. The study examines to identify the impact of tourism development on the West Island from multiple dimensions, as well as the challenges that may be faced in the development process. Based on the field observation and analysis of the past literature, this study employs data from two different sources of information (secondary data, and interview data) that are examined and interpreted through content analysis methods and thematic analysis. The results reveal that the impact of Local residents living environment and Potential negative challenges of sustainable tourism destination construction has been the most important issues of sustainable tourism development in West Island. It includes four detailed issues, such as over-exploitation of natural resources, coastal environmental pollution, promotion of environmental protection plans in eco-tourism destinations, and protection of Marine life. From a practical point of view, this study draws the attention of tourism policymakers to the role of tourism development on the local tourism economy and tourism resources. And provide some data support and reference for academic research on island tourism and sustainable tourism.


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How to Cite
Yang, X., & Batra, A. (2023). Sustainable Tourism Development: A Case Study of Western Island in China. AU-GSB E-JOURNAL, 16(1), 192-198.
Author Biographies

Xinda Yang

Ph.D. HTM candidate, School of International Hospitality Management, University of Sanya, China.

Adarsh Batra

Professor, Master of Business Administration in Hospitality and Tourism Management GS-BATM, Assumption University, Thailand.


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