Tourists' Accommodation Choices Based on Sustainable Practices of Budget Hotels in Bangkok
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Abstract
Purpose: Tourism is one of the most important economic activities in the world, and the accommodation sector is a significant component of the industry. Tourists have become more concerned about the impact of their travel on the environment and society. Therefore, sustainable practices in the accommodation sector have become an important aspect of the decision-making process of tourists when choosing accommodation. The study aims to understand the factors affecting tourist choice of accommodation towards sustainable practices, using a budget hotel in Bangkok as a case study. It also explores how the hotel's implementation of sustainable practices, such as energy and water conservation, waste management, and social and environmental responsibility, affects tourists’ perceptions and decisions to stay at the budget hotel in Bangkok of Thailand. Research design, data and methodology: The data were collected by qualitative methods through face-to-face-in-depth interviews. The constant comparison technique with labeling, open and axial coding was used to analyze the data. Through the study, it was found that hotel management plays a significant role in promoting sustainable practices and influencing tourists’ choice of accommodation. Effectively communicate their sustainability practices and engage guests in eco-friendly activities receiving more positive feedback from tourists in Budget Hotel. Furthermore, budget hotels that prioritize staff training and education on sustainability practices were perceived as more credible and trustworthy.
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