Aims & Scope

Print ISSN 1906-3296 | Online ISSN 2773 – 868x

The AU-GSB e-Journal is a semiannually international journal publishing the finest peer-reviewed social science articles across the entire spectrum of academic fields:

[1]   Finance: Finance, Accounting, Financial Economics

[2]  Economics: Econometrics, Applied Economics, Development Economics

[3]  Business: Management, Marketing, Decision Sciences, Information Technology

[4]  Social Sciences, Multidisciplinary: others

On the basis of its originality, importance, interdisciplinary interest, timeliness, accessibility, elegance, and unforeseen conclusions.

The AU-GSB e-Journal publishes works by professors, practitioners, and students focusing primarily - but not exclusively. In a departure from standard academic journals, and in keeping with its role as a forum to further the discussion of compelling regional and global issues, the AU-GSB e-Journal also includes a book review section.

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Vol. 13 No. 2 (2020): AU-GSB e-Journal (December 2020)

ISSN: 1906-3296

Published: 2021-01-14

Editorial

Kitikorn Dowpiset

1-2

ABNORMAL RETURN ON STOCK SPLIT - REVISITING THE EVIDENCE OF THAILAND DURING 2009 - 2018

Sedthaporn Tosiriwatanapong, Thananporn Sethjinda, Nopphon Tangjitprom

24-37

ONLINE MARKETING COMMUNICATION POTENTIAL PRIORITIES FOR CHINESE GEN X AND GEN Y PURCHASING THAILAND CONDOMINIUM

YuanYuan Chen, Sutthisak Inthawadee, Leehsing Lu, Sumontha Tonvongval, Fiona Jordan, Jason Swanson

72-93

FACTORS AFFECTING PURCHASE INTENTION TOWARD ALMOND MILK: A CASE STUDY OF THAI EXPERIENCED AND INEXPERIENCED CONSUMERS

Soonthorn Pibulcharoensit, Sutthisak Inthawadee, Yongqiang Wu, Xiannong Yang, Fangzhi Peng, Engxu Feng

110-119

THE PSYCHOLOGICAL CONTRACT AND GRADUATE STUDENT ADVISING

Poonpilas Asavisanu, Watana Viniwatanakhun

127-133

BOOK REVIEW

John Barnes

134

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