Measuring College Students’ Entrepreneurship Intention and Behavior In Zhejiang, China
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Purpose: This research investigates factors impacting college students’ entrepreneurship intention and behavior in Hangzhou, Ningbo, and Wenzhou in Zhejiang Province. The conceptual framework arranged the proposed causal relationship among attitude toward being an entrepreneur, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurial motivation, entrepreneurial intention and entrepreneurship behavior. Research design, data, and methodology: The researcher applied the quantitative method (n=500), distributing the survey to college students in the three cities. Judgmental sampling is to select three cities and quota sampling in dividing participants’ grades. Additionally, this study used a convenience sampling method to collect the data with an online survey. The researcher used structural equation and model (SEM) and confirmatory factor analysis (CFA) to analyze the data, which include reliability, construct validity, and model fit. Results: The result of this study showed that attitude toward being an entrepreneurial intention, subject norms for being an entrepreneur, entrepreneurial training & development, entrepreneurship education, entrepreneurship motivation, and entrepreneurial intention significantly impact college students’ entrepreneurship behavior. Conclusions: Colleges are suggested to provide more training, education, and opportunities for students to realize the importance of entrepreneurship; the rate of entrepreneurship will increase while it helps employment growth.
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