Exploring The View of Parents of Primary School Students on the Use Behavior of U-Learning in Thailand During COVID-19

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Ghea Tenchavez


Purpose: This study explores the factors influencing the behavioral intention and use behavior of primary school parents in a private school in Samutprakarn, Thailand, towards ubiquitous learning (u-learning) during the height of the COVID-19 pandemic.  Research design, data, and methodology: This quantitative research involved 500 respondents and used an online survey questionnaire. The non-probability sampling technique was used. Item-Objective Congruence and pilot testing were used to check the content validity and reliability of the questionnaire before its administration. The data were analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Results: The study's findings identified perceived usefulness to influencing attitude and behavioral intention toward u-learning strongly. Effort expectancy was found to influence the intent to accept technology directly. Moreover, behavior intention directly influences the use of behavior towards ubiquitous learning. Factors considered insignificant were perceived ease of use, performance expectancy, social influence, and attitude. Conclusions: With perceived usefulness as the strongest factor in technology acceptance and followed by effort expectancy, it is recommended that technology developers, curriculum designers, and educators consider these components in creating effective strategies and u-learning systems suitable for primary school learners during a crisis.


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Tenchavez, G. (2024). Exploring The View of Parents of Primary School Students on the Use Behavior of U-Learning in Thailand During COVID-19. AU-GSB E-JOURNAL, 17(1), 96-106. https://doi.org/10.14456/augsbejr.2024.10
Author Biography

Ghea Tenchavez

Vice Principal, Thai-Singapore International School, Samutprakarn, Thailand


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