A Bridging the Technology-Government Policy Divide: Understanding the Acceptance of Blockchain Adoption in Thailand's Agriculture

Main Article Content

Shinnawatra Junchairussamee
Tanpat Kraiwanit

Abstract

Blockchain technology has the potential to revolutionize agricultural management, enhancing transparency, optimizing processes, and providing access to accurate data. This research focuses on investigating the factors influencing the adoption of blockchain technology in Thailand's digital agriculture policy. A comprehensive methodology involving well-structured questionnaires, rigorous pilot tests, and advanced statistical analyses was employed, with data collected from diverse stakeholders including government entities, private sectors, and farmers. The study's findings reveal the crucial roles of stakeholders' perceptions of blockchain benefits, inter-organizational trust, and relationships in shaping the technology's acceptance. Notably, the dynamics of organizational power, specifically non-mediated power, emerge as significant determinants in establishing inter-organizational trust, a critical precursor to blockchain adoption and effective policy implementation. The implications of this research extend to governmental and private entities seeking to incorporate new technologies seamlessly into their operations. Furthermore, the study contributes substantially to a comprehensive understanding of the multifaceted factors influencing blockchain's acceptance in supporting digital economy policies within Thailand's agricultural sector. This scholarly endeavor bridges theoretical understanding with practical application, offering valuable insights for both academic discourse and the real-world implementation of transformative digital strategies in agriculture. In summary, the research underscores the pivotal role of stakeholders' perceptions, trust, and power dynamics in driving the acceptance and integration of blockchain technology within Thailand's digital agriculture landscape, shaping the sector's digital transformation.

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How to Cite
Junchairussamee, S., & Kraiwanit, T. (2024). A Bridging the Technology-Government Policy Divide: Understanding the Acceptance of Blockchain Adoption in Thailand’s Agriculture . AU-GSB E-JOURNAL, 17(1), 73-84. https://doi.org/10.14456/augsbejr.2024.8
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Articles
Author Biographies

Shinnawatra Junchairussamee

PhD. Student, Digital Economy, Faculty of Economics, Rangsit University, Thailand.

Tanpat Kraiwanit

Lecturer, Digital Economy Program, Faculty of Economics, Rangsit University, Thailand.

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