A Bridging the Technology-Government Policy Divide: Understanding the Acceptance of Blockchain Adoption in Thailand's Agriculture

Main Article Content

Shinnawatra Junchairussamee
Tanpat Kraiwanit


Blockchain technology has the potential to revolutionize agricultural management, enhancing transparency, optimizing processes, and providing access to accurate data. This research focuses on investigating the factors influencing the adoption of blockchain technology in Thailand's digital agriculture policy. A comprehensive methodology involving well-structured questionnaires, rigorous pilot tests, and advanced statistical analyses was employed, with data collected from diverse stakeholders including government entities, private sectors, and farmers. The study's findings reveal the crucial roles of stakeholders' perceptions of blockchain benefits, inter-organizational trust, and relationships in shaping the technology's acceptance. Notably, the dynamics of organizational power, specifically non-mediated power, emerge as significant determinants in establishing inter-organizational trust, a critical precursor to blockchain adoption and effective policy implementation. The implications of this research extend to governmental and private entities seeking to incorporate new technologies seamlessly into their operations. Furthermore, the study contributes substantially to a comprehensive understanding of the multifaceted factors influencing blockchain's acceptance in supporting digital economy policies within Thailand's agricultural sector. This scholarly endeavor bridges theoretical understanding with practical application, offering valuable insights for both academic discourse and the real-world implementation of transformative digital strategies in agriculture. In summary, the research underscores the pivotal role of stakeholders' perceptions, trust, and power dynamics in driving the acceptance and integration of blockchain technology within Thailand's digital agriculture landscape, shaping the sector's digital transformation.


Download data is not yet available.

Article Details

How to Cite
Junchairussamee, S., & Kraiwanit, T. (2024). A Bridging the Technology-Government Policy Divide: Understanding the Acceptance of Blockchain Adoption in Thailand’s Agriculture . AU-GSB E-JOURNAL, 17(1), 73-84. https://doi.org/10.14456/augsbejr.2024.8
Author Biographies

Shinnawatra Junchairussamee

PhD. Student, Digital Economy, Faculty of Economics, Rangsit University, Thailand.

Tanpat Kraiwanit

Lecturer, Digital Economy Program, Faculty of Economics, Rangsit University, Thailand.


Akrout, H., & Rocca, A. L. (2019). Interpersonal and Inter-organizational Trust in High-involvement Customer–Supplier Relationships: Antecedents, Consequences, and Moderators. New Insights on Trust in Business-to-Business Relationships, 26, 87-102.


Alsmadi, A. A., Alrawashdeh, N., Al-Gasaymeh, A., Alhawamdeh, L. N., & Al_Hazimeh, A. M. d. (2023). Adoption of Blockchain Technology in Supply Chain. SAGE Open, 13(1), 215824402311601. https://doi.org/10.1177/21582440231160143.

Asif, M., Idrees, M., Ghazal, S., & Ishaq, G. (2022). Relationship Of Emotional Intelligence And Life Satisfaction: Mediating Role Of Affectivity In Medical Students. ASEAN Journal of Psychiatry, 23(9), 1-8. https://doi.org/10.54615/2231-7805.4760.

Attavanich, W., Chantarat, S., & Sa-ngimnet, B. (2018). Microscopic view of Thailand’s agriculture through the lens of farmer registration and census data. Forthcoming PIER Discussion Paper. https://bitly.ws/T7Ae

Bala, H., & Venkatesh, V. (2007). Assimulation of Interorganizational Business Process Standards. Information System Research, 18(3), 340-362. https://doi.org/10.1287/isre.1070.0134.

Bass, H. H. (2009). Ragnar Nurkse's Development Theory: Influences and Perceptions. Anthem Press.

Boonsri, A. (2018). Approaches to Addressing the Problem of Price Volatility of Rice in Muang Nan District. Journal of Economics and Management Research, 12(3), 51-64.


Buarod, B. (2019). Public Sector Policy Analysis : The Impact from Past to the Present. Narkbhutparitat Journal, 11(3), 35-45. https://bit.ly/3mW7qZN.

Catherine, S., & Pierre, T. F. (2017, December 5). How the agricultural industry can harvest the benefits of blockchain technology. Norton Rose Fulbright. https://bitly.ws/T7LD

Chantarat, S. (2021, October 20). Debt traps and developing grassroots household financial economies. https://bit.ly/3oBv3Y7

Chueasraku, C. (2018). Strategic Management: Challenges and Recommendations for Human ResourcesManagementin Public Organizations. Journal of Politics and Governance, 9(2), 200-215. https://bit.ly/44kBNKn.

Chuelek, P., & Jongjaroen, S. (2016). Statistical Comparison of Rice Price Guarantee and Rice Mortgage Scheme and Factors that Effect Each Scheme Prices. Journal of Applied Statistics and Information Technology, 1(1), 76-86. https://bit.ly/3H9ehFV.

Cochran, W. (1977). Sampling techniques (3rd Ed.). John Wiley&Sons.

Daft, R. (2006). Organization Theory and Design. Cengage Learning.

DGA. (2021). Blcokchain for Government Services (2nd ed.). Digital Government Development Agency.

French, J., & Raven, B. (1959). Blueprint for a new economy. O'Reilly Media.

Handley, S. M., & Benton, W. (2012). Mediated power and outsourcing. Journal of Operations Management, 30(3), 253-267. https://doi.org/10.1016/j.jom.2011.11.004.

International Agricultural Economics Division. (2023, January 20). Ministry of Agriculture Go through the Thai agricultural products market for 11 months in 2022, earning over 1.5 trillion baht, including FTA and export issues. Office of Agricultural Economics. https://bit.ly/3L2OWPo

Isakul, U. (2021, September 21). "Economics of Poverty" provides an understanding of poverty and transcends stereotypes. the101 world. https://bitly.ws/T7F5

Jenpungphon, J. (2021, August 27). Changing the life cycle of farmers from a "vicious cycle" to an "opportunity cycle": Part 1. https://bit.ly/3L4Sgtd

Kanjanalkod, U., Jadesadalog, V., & Sansook, J. (2016). Effectiveness of Innovation Management in Municipalities in Thailand. Verdian E-Journal, 9(2), 2158-2172 .

Ke, W., Liu, H., Wei, K., Gu, J., & Chen, H. (2009). How do mediated and non-mediated power effect electronic supply chain management system adoption? The mediating effects of trust and institutional pressure. Decision Support Systems, 46(4), 839-851. https://doi.org/10.1016/j.dss.2008.11.008.

Kouki, R., Poulin, D., & Pellerin, R. (2010). The Impact of Contextual Factors on ERP Assimilation: Exploratory Findings from a Developed and a Developing Country. Journal of Global Information Technology Management, 13(1), 28-55.


Kuraeiad, A., & Thammachot, R. (2019). The Application of E-Government in Public Service Delivery. Burapha Journal of Political Economy, 11(1), 191-208.

Liu, H., Ke, W., & Hua, Z. (2015). Influence of Power and Trust on the Intention to Adopt Electronic Supply Chain Management in China. International Journal of Production Research, 53(1), 70-87. https://doi.org/10.2139/ssrn.2444361.

MHESI. (2021). Thailand's Development Drive Action Plan using the BCG Economic Model, 2011-2017. Ministry of Higher Education, Science, Research and Innovation.

Ministry of Finance. (2021, October 17). PUBLIC WAREHOUSE ORGANIZATION. https://bit.ly/43UcxtX

Nilthanom, P. (2021, June 29). Redundancy, verbosity, and contradiction: A waste of resources in government project planning. Thaipublica. https://bit.ly/3N8O7XV

Office of Agricultural Economics. (2021). Agricultural and Cooperative Operations Plan (BE 2566-2570). Ministry of Agriculture and Cooperatives.

Park, K. O., Chang, H., & Jung, D. H. (2017). How do the power type of partnership quality affect supplychain management performance. Sustainability, 9(1), 127. https://doi.org/10.3390/su9010127.

Poapongsakorn, N. (2013, June 27). The Problem Caused by the Collapse of the Rice Pledging Scheme. TDRI. https://bit.ly/3LoZ0TT

Prasitdechsakul, P. (2022, October 11). Changing the life cycle of farmers from a "vicious cycle" to an "opportunity cycle": Part 2. https://bit.ly/3V3YtKE

Racetin, I., Pamukovic, J. K., Zrinjski, M., & Peko, M. (2022). Blockchain-Based Land Management for Sustainable Development. Sustainability, 14(17), 10649 https://doi.org/10.3390/su141710649.

Radziwon, A., & Bogers, M. (2019). Open innovation in SMEs: Exploring inter-organizational relationships in an ecosystem. Technological Forecasting and Social Change, 146, 573-587. https://doi.org/10.1016/j.techfore.2018.04.021.

Rotchanakitumnuai, S. (2013). Information Technology Assimilation and Thai E-tourism Progression. Business Administration Journal, 36(139), 12-26.

Rzepka, A. (2019). Innovation, inter-organizational relation, and co-operation between enterprises in Podkarpacie region in Poland. Procedia Manufacturing, 30, 642-649. https://doi.org/10.1016/j.promfg.2019.02.091.

Schmidt, S., & Schreiber, D. (2019). Inter-Organizational Trust: Definitions, Elements and Operationalization. Desenvolvimento Em Questão, 17(48), 71-83. https://doi.org/10.21527/2237-6453.2019.48.71-83.

Seshadrinathan, S., & Chandra, S. (2021). Exploring Factors Influencing Adoption of Blockchain in Accounting Applications using Technology–Or echnology–Organization–Envir ganization–Environment F onment Framewor. Journal of Internatioanl Technology and Information Management, 30(1-2), 30-40. https://doi.org/10.58729/1941-6679.1477.

Thongsuk, W. (2023, February 27). Understanding the world of Blockchain and its impact on today's and future. Talkatalk. https://bit.ly/40try3b

Treiblmaire, H., Rejeeb, A., Hoek, R. V., & Lactiy, M. (2021). Intra- and Interorganizational Barriers to Blockchain Adoption: A General Assessment and Coping Strategies in the Agrifood Industry. Logistic, 5(4), 87. https://doi.org/10.3390/logistics5040087.

Wang, N., Xue, Y., Liang, H., Wang, Z., & Ge, S. (2019). The dual roles of the government in cloud computing assimilation: an empirical study in China. Information Technology & People, 32(1), 147-170. https://doi.org/10.1108/ITP-01-2018-0047.

Wijaya, S., Ningrum, S., Myrna, R., & Karlina, N. (2022). Inter-Organizational Commitment And Organizational Coordination For Effective Implementation Of Tax Penalty Elimination Policy. The Seybold Report Journal, 17(07), 138-142. https://doi.org/10.5281/zenodo.6845023.

Xia, W., Chen, X., & Song, C. (2022). A Framework of Blockchain Technology in Intelligent Water Management. Water and Wastewater Management, 10. https://doi.org/10.3389/fenvs.2022.909606.

Yue, C. A., Men, L. R., & Ferguson, M. A. (2019). Bridging transformational leadership, transparent communication, and employee openness to change: The mediating role of trust. Public Relations Review, 45(3), 101779. https://doi.org/10.1016/j.pubrev.2019.04.012.

Zancajo, A., Verger, A., & Bolea, P. (2022). Digitalization and beyond: the effects of Covid-19 on post-pandemic educational policy and delivery in Europe. Policy and Society, 41(1), 111-128. https://doi.org/10.1093/polsoc/puab016