An Assessment on Behavioral Intention to Use Chaoxing Learning Platform in The Post-Pandemic Among Third-Year Undergraduates in Anhui, China

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Yuze Li


Purpose: This study investigates the factors that impact assessment on behavioral intention to use Chaoxing Learning Platform in the post-pandemic among third-year undergraduates in Anhui, which are determined by perceived ease of use, perceived usefulness, attitude, behavior intention, facilitating conditions, self-efficacy and subjective norm. Research design, data, and methodology: The population are 500 third-year undergraduate students who have at least one year experience, using Chaoxing Learning Platform at three universities in Anhui, China, including Anhui University of Finance and Economics, Bengbu University, and Tongling University. Confirmatory factor analysis and structural equation modeling are statistical techniques used to confirm validity, reliability, model fit and hypotheses testing. Results: The results show the supported relationship of perceived usefulness and behavioral intention. Facilitating conditions significantly impact perceived usefulness and behavioral intention. Furthermore, subjective norms significantly impact attitude and behavioral intention. There are non-supported relationships between perceived ease of use, perceived usefulness, attitude, self-efficacy and behavioral intention. Conclusions: The results of this study show that educational institutions can enhance the adoption and usage of the Chaoxing Learning Platform among third-year undergraduates in Anhui, China. This will ultimately improve students' overall learning experience and support their academic success in the post-pandemic era.


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Li, Y. (2024). An Assessment on Behavioral Intention to Use Chaoxing Learning Platform in The Post-Pandemic Among Third-Year Undergraduates in Anhui, China. AU-GSB E-JOURNAL, 17(1), 191-201.
Author Biography

Yuze Li

Anhui University of Finance and Economics, China.


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