Zhu, Bing

• ABAC Journal Vol. 41 No. 1 (2021): (January-March) - Articles
  Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China
  Abstract  PDF
• ABAC Journal Vol. 42 No. 1 (2022): January-March - Articles
  Book Review: No Rules Rules: Netflix and the Culture of Reinvention
  Abstract  PDF
• ABAC Journal Vol. 42 No. 4 (2022): October-December - Articles
  BOOK Review-Invisible Women
  Abstract  PDF
• ABAC Journal Vol. 43 No. 1 (2023): January-March - Articles
  Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China
  Abstract  PDF
• ABAC Journal Vol. 43 No. 2 (2023): April-June - Articles
  Preference for Organic Products and Buyers' Socioeconomic Characteristics in Emerging Markets: The Case of Packed Rice in China
  Abstract  PDF
• ABAC Journal Vol. 43 No. 2 (2023): April-June - Articles
  Book Review - Only the Paranoid Survive: How to Explore the Crisis Points that Challenge Every Company and Career
  Abstract  PDF
• ABAC Journal Vol. 44 No. 1 (2024): January-March - Articles
  Book Review – For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé
  Abstract  PDF
• ABAC Journal Vol. 37 No. 1 (2017): (January-June) - Articles
  Cultures as Determinants of Innovation - An Evidence from European Context
  Abstract  PDF
• ABAC Journal Vol. 39 No. 3 (2019): (July-September) - Articles
  Developing and Testing a Relationship Quality Model: The Context of Undergraduate Business Programs in Thailand
  Abstract  PDF