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Vol. 44 No. 1 (2024): January-March
Published:
2023-12-19
Articles
FOREWORD
Absorn Meesing
i-vii
PDF
Employing Patriotism and Nationalism in Destination Crisis Communication Strategy for the Pandemic
Suwadee Talawanich, Arinya Pongwat
1-24
PDF
Examining the Influences of Satisfaction and Trust on the Behavioral Intentions of Customers Who Dined in Casual Dining Restaurants: A Mixed-Methods Approach
Prarawan Senachai , Puthipong Julagasigorn , Sutthisan Chumwichan
25-55
PDF
Innovative Work Behavior Capability and Job Enthusiasm for Excellence on Proactive Job Effectiveness of Employees in the Thai Telecommunications Equipment Sector
Chanthima Phromket, Jakret Mettathamrong, Parnisara Prajudtasri
56-68
PDF
Factors Influencing Productivity and Sustainability of Small-Scale Beef Farms in Thailand
Thitirat Panbamrungkij, Chaidate Inchaisri , Sutthatip Phan-iam , Kamolporn Dhanarun , Theerawat Swangchan-Uthai
69-89
PDF
Were Relationships in the Workplace Changed? An Exploration of the Impacts of the Mandatory Work from Home Policy on Small and Medium-Sized Family Businesses in Switzerland
Claus Schreier, Nuntana Udomkit, Jennifer Kreis, Kevalin Setthakorn
90-103
PDF
The Effect of Work-Family Conflict on Turnover Intention for White-Collar Workers: Examining the Mediating Role of Job Stress and Burnout
Bangxin Peng, Peerasut Bunkaewsuk, Rachadatip Uppathampracha , Pacharapong Kumjumpa , Luntian Bao
104-123
PDF
The Causal Relationship between Cryptocurrencies and Other Major World Economic Assets: A Granger Causality Test
Umawadee Detthamrong, Seksak Prabpala, Akkharawoot Takhom, Nattapong Kaewboonma, Kulthida Tuamsuk, Wirapong Chansanam
124-144
PDF
Political Connections and Stock Returns: The Case of 2019 Thai General Election
Piyaphan Changwatchai, Siwapong Dheera-aumpon
145-159
PDF
Book Review – For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé
Bing Zhu
160-163
PDF