Vol. 44 No. 1 (2024): January-March

Published: 2023-12-19

Articles

FOREWORD

Absorn Meesing

i-vii
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Employing Patriotism and Nationalism in Destination Crisis Communication Strategy for the Pandemic

Suwadee Talawanich, Arinya Pongwat

1-24
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Examining the Influences of Satisfaction and Trust on the Behavioral Intentions of Customers Who Dined in Casual Dining Restaurants: A Mixed-Methods Approach

Prarawan Senachai , Puthipong Julagasigorn , Sutthisan Chumwichan

25-55
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Innovative Work Behavior Capability and Job Enthusiasm for Excellence on Proactive Job Effectiveness of Employees in the Thai Telecommunications Equipment Sector

Chanthima Phromket, Jakret Mettathamrong, Parnisara Prajudtasri

56-68
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Factors Influencing Productivity and Sustainability of Small-Scale Beef Farms in Thailand

Thitirat Panbamrungkij, Chaidate Inchaisri , Sutthatip Phan-iam , Kamolporn Dhanarun , Theerawat Swangchan-Uthai

69-89
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Were Relationships in the Workplace Changed? An Exploration of the Impacts of the Mandatory Work from Home Policy on Small and Medium-Sized Family Businesses in Switzerland

Claus Schreier, Nuntana Udomkit, Jennifer Kreis, Kevalin Setthakorn

90-103
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The Effect of Work-Family Conflict on Turnover Intention for White-Collar Workers: Examining the Mediating Role of Job Stress and Burnout

Bangxin Peng, Peerasut Bunkaewsuk, Rachadatip Uppathampracha , Pacharapong Kumjumpa , Luntian Bao

104-123
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The Causal Relationship between Cryptocurrencies and Other Major World Economic Assets: A Granger Causality Test

Umawadee Detthamrong, Seksak Prabpala, Akkharawoot Takhom, Nattapong Kaewboonma, Kulthida Tuamsuk, Wirapong Chansanam

124-144
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Political Connections and Stock Returns: The Case of 2019 Thai General Election

Piyaphan Changwatchai, Siwapong Dheera-aumpon

145-159
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Book Review – For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé

Bing Zhu

160-163
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