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Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.
  • The articles must fall within the aims and scope of the Journal, that is, business management, marketing, finance, tourism & hospitality, and economics.
  • The manuscript must not have been published or submitted elsewhere for publication consideration. (A brief explanation will be necessary to clarify this matter.)
  • Manuscripts seeking publication in the ABAC JOURNAL have a publication fee of 13,000 Thai Baht. It is due in two installments: Upon submission, the author must pay 2,000 Thai Baht to begin the initial screening and review process. This fee is non-refundable.
    Manuscripts which successfully pass the review process and are accepted for publication are subject to a further payment of 11,000 Thai Baht.
  • When interested please make the payment first for the First Screening process of 2,000 Thai Baht to the following:

    Within Thailand


    Bank Account No: 425-1-47714-4

    Bank Account Address: Bank of Ayudhya Public Co., Ltd.,
    Assumption University (Hua mak) Branch, Thailand.

    When you are done paying, please send the evidence of payment to

    From Overseas

    Pay using Visa/MasterCard. Kindly contact us to for payment details. Failure to notify us before paying will cause the delay of the process.

Author Guidelines

For Paper Submission and Manuscript Preparation 

General Instructions

The ABAC JOURNAL accepts research papers, academic articles, and review articles written in Standard British or American English, not a mixture. Poorly written English may result in rejection or return of the submission for language editing. 

The articles must fall within the aims & scope of the Journal, that is, business management, marketing, finance, tourism & hospitality, economics, and related social sciences.

Related Social Sciences we welcome original papers in 3 related areas:  

  • Culture-based business and industry, for example but not limited to, Thailand (or Asian) food industry, Thai (or Asian) film industry, and music entrepreneurship
  • Oriental herbal products, the plant-based health & wellness industry, or alternative medical care businesses
  • English language acquisition or training for business purposes

Please note that papers in these three areas must be related to business management in order to be published in the ABAC journal

All entries are subject to an initial check (consistent with our aim & scope, structure, author guidelines, plagiarism, language checking) and will be notified the initial check result within 6-8 weeks after the online submission date. Only the article which passes the initial check will proceed to the review process.

Research or academic papers must be 4000-6000 words in length inclusive of references, tables, graphs, charts, and figures.


For research papers, the author is advised to include all elements of the structure below:

  • Title of paper must be clear, concise, and informative, all in uppercase, not exceeding 15 words or within three typeset lines.
  • Abstract (150-200 words) Abstracts must include sufficient information for readers to judge the nature and significance of the topic, the adequacy of the investigative strategy, the research results and conclusions. The abstract should summarize the major results of the work and not merely list topics to be discussed. It is an outline or brief summary of your paper in a well-developed paragraph, should be exact in wording, and understandable to a wide audience.
  • Keywords (3-5), immediately after the abstractkeywords are for indexing purposes, and ideally should be different from the title.
  • Introduction This section provides necessary background of the paper and a brief review the existing knowledge, and importance of the problem. 
  • Literature Review Discussion of the research work of others in the field or topic area and how your work will enhance and contribute to the field.  Citation of work by others should follow APA (7th edition) e.g.  Narrative citation: Ojie (2007) asserts that…; Kessler (2003) found that...; Smith and Jones (2019).....;  Parenthetical citation: ........ (Kessler, 2003).;  .... (Smith & Jones, 2019). More than two authors: In Parenthetical citation: ...... (Martin et al., 2020, p. 99).; In Narrative citation style: Martin et al. (2020) found that ...
  • Methodology This section indicates clear research objectives, conceptual framework(s) (if any), research question(s), hypotheses, population and sample, research instruments, and the data collection process. This section provides clear steps used in conducting your research. It means all procedures need to be described in sufficient detail to allow someone to replicate it.
  • Results and Discussion This section covers the analysis of the dataIt should include statistics in tables, charts, graphs, or pictures analyzed against hypotheses or in answering the research question(s) in quantitative research, or descriptive analyses of categories in qualitative research. Results is purely descriptive. Discussion describes and interprets the findings, placing them in a bigger context, relating them to other work(s) and issues outlined in the Introduction.
  • Conclusion and Recommendations This section summarizes your study’s key findings and implications. It should not be long and repetitive, but capture the essence of the study discussed in all previous sections. It should briefly cover the limitations of your research and suggested future direction for further research.
  • For academic articles, there are no set rules. We recommend the structure below:
  1.        Introduction
  2.        Discussion
    2.1  subheading
    2.2  subheading
  3.        Conclusion

The author is advised to follow a logical, understandable point of argument. Break your main argument into sub-headings and present them in an outline at the end of the Introduction.

  • References should follow APA (7th edition) - List all the sources you have cited in the body of your research. It states the author/s of the source, the material's year of publication, the name or title of the source material. Include DOI or URL of the cited articles if they are available. If the reference has both a DOI and a URL, include only the DOI.

For book or article reviews, the author should adhere to a 3-section structure as follows:

  • Bibliographic entry Please follow a 3-headings format. For example,


Building Adolescent Literacy in Today’s English Classroom

Author: Randy Bomer

Heinemann, Portsmouth, NH: 2011

Paperback, 334 pages; ISBN – 13: 978-0-325-01394-7, ISBN-10: 0-325-01394-2

  • Summary of the content Give a clear synopsis of the main points of the book. This section may include credibility/authority of the author in the field (if applicable). What the main purpose of the book is, who is the target audience, and how the author convinces the reader to agree with his main points.
  • Critical evaluation This is the most important part of a book/article review. Your role is to critique and make an argument about the merit of the book—to show the reader your view on how successful the author accomplished what he or she was intending to accomplish in writing this book or article. 
  • The length of a book review is not to exceed 1200 words

Submission Guide

Authors are welcome to submit their manuscripts at any time via our online submission system at

All entries are subject to an initial check ( 6-8 weeks). Only the article which passes the initial check will proceed to the review process (6 -8 weeks). The author will be kept informed of the current status of their paper.

Articles being currently considered for publication by other journals will not be accepted by the ABAC JOURNAL.

Specific Instructions:

  • Format The preferred format for the text and tables of a manuscript is MS Word DOC in a single column format.
  • Paper size Manuscripts must be typed double-spaced on A4 size paper.
  • Margins Use a 1-inch (2.54 cm) margin on all sides of each page—left, right, top, and bottom
  • Spacing Double space lines throughout the paper including appendices, footnotes. Exceptions: Triple or quadruple spacing can be done around equations. Single or one-and-a-half spacing can be done in tables or figures. Indent the first line of every paragraph a standard ―Tab‖ key space (½ inch).
  • Font Size and Type. Times New Roman font (14 pts. bold for title; 12 pts. for author(s) and affiliation; 12 pts. bold for headings and subheadings; and 12 pts. for text)
  • Titles should be no more than three typeset lines.
  • Headings should be in bold type, in 14 point Times New Roman. First-level headings should be aligned to the left with all caps. One-line space should separate headings from the preceding text. 
  • Subheadings Italicize the subheadings in the bold type, single-spaced; in 12 point Times New Roman. Capitalize First Letter of Each Word
  • Sub-heading Two       Bold, Left, Capitalize First Letter of Each Word
  • Sub-heading Three Indented, bold, Capitalize First Letter of Each Word
  • References  The Journal uses American Psychological Association (APA) style (7th edition) for in-text citations and References.
    - Include only those sources you have cited in your paper and include the relevant DOIs of the cited articles (if they are available).
    - Exceptions are personal communications, classical religious works such as the Bible or the Qur’an, and classical works. These do not need to appear in the References list.
    - Position the first line of each reference flush left, with subsequent lines wrapping with a ½-inch (hanging) indent.
    - Organize the list in alphabetical order according to the first letter beginning each entry. Usually, the author’s last name is the first piece of information in each entry. Use initials for the author’s first/middle names.
    - Use the following format for your reference list:


    Chantamas, M., Satanasavapak, P., & Visetbhakdi, A. (2020). The role of opinion leadership characteristics and brand commitment as drivers of brand-related electronic word of mouth (EWOM) in social networking sites (SNS) [Article]. ABAC Journal, 40(2), 122-139.


  •  Tables and Figures
    - Line drawings should be of high resolution and high contrast. For color or grayscale photographs (halftones), use a minimum of 300 dpi (.TIFF or .JPG).
    - Provide captions to figures 
    - Use the table function of Microsoft Word.
    - Figure and tables should be placed as close as possible to where they are mentioned in the text
  • Page Numbering:  Number all pages of the paper, beginning with the title page. The number is in the bottom right corner (1 inch from right and ½ inch from the bottom page edges).

Publication Charge

  • Method of payment and fixed amounts based on the Thai currency only. This is to ensure that all operational costs are sufficiently covered and to be fair to all authors (local and international) as follows:

    • The 1st step publication fee, due at registration, will be 2,000 Thai Baht for both Thai and international authors. This fee is non-refundable.
    • Upon acceptance, the author must pay the remaining 2nd step publication fee of 11,000 Thai Baht.

                  The new fee is in effect from August 1, 2022 onward.


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