ABAC Journal

Announcements

ANNOUNCEMENT to AUTHORS on CHANGE of SUBMISSION PLATFORM

2021-01-06

Please be informed that from 15^th January 2021 onward, ABAC JOURNAL will use the Editorial Manager Platform for online submissions. Submission link will be available on the ABAC Journal homepage on the effective date.

If you have any question, kindly contact abacjournal@au.edu. We will do our best to help you

ANNOUNCEMENT ON FEE CHANGE (14 December 2020)

2020-12-14

ANNOUNCEMENT ON FEE CHANGE

2020-10-05

Current Issue

Vol. 40 No. 4 (2020): (October-December)

Published: 2020-11-03

Articles

FOREWORD

Absorn Meesing
- PDF
TOWARDS HEALTHIER CHOICES: AN INVESTIGATION INTO SUGAR LABEL DESIGN

Panjarat Phumpradab, Pavitra Jindahra

1-22
- PDF
EXPERIENTIAL TOURISM DEVELOPMENT ON LANNA LOCAL PLANT-BASED GASTRONOMY

Kanjana Sommit, Nithat Boonpaisarnsatit

23-38
- PDF
THE RELATIONSHIP BETWEEN RESOURCE AND CAPABILITY EFFECTS ON THE EXPORTER'S COMPETITIVE ADVANTAGE: THAI CANNED AND PROCESSED SEAFOOD EXPORTERS

Nongnuch Boonklum, Vichayanan Rattanawiboonsom, Sukij Khorchurklang

39-57
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FACTORS INFLUENCING CHINESE VISITORS’ DINING EXPERIENCES WITH THAI CUISINE IN BANGKOK, THAILAND

Sruangporn Satchapappichit

58-77
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TOWARD A PROCESS MODEL OF CONSUMER BRAND EVALUATION AND PROMOTION: DRIVERS OF WORD OF MOUTH FOR THAI SMALL AND MEDIUM ENTERPRISES

Nitcha Chokpitakkul, Saravudh Anantachart, Mark Allen Hamilton

78-97
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RELATIONSHIPS BETWEEN SUFFICIENCY ECONOMY PHILOSOPHY AND BUSINESS PERFORMANCE USING BALANCED SCORECARD: A CASE STUDY OF LOGISTICS BUSINESS IN SOUTHERN THAILAND

Danuphon Tippong, Muttanachai Suttipun, Apinya Keawwilai, Sumittra Rattanachan, Suratwadee Meerungruang, Warat Limphanudom, Suriyan Jomthanachai

98-113
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DELIBERATIVE POLICY MODEL TO WATER CONFLICT RESOLUTION FOR IMPROVING AGRICULTURAL ENTREPRENEURS’ BUSINESS: CASE STUDIES IN SUPHANBURI AND SAMUTPRAKARN PROVINCE, THAILAND

Apinya Tissamana, Somsak Amornsiripong

114-128
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THE RELATIONSHIP BETWEEN STOCK MARKET AND EXCHANGE RATE WITH DYNAMIC VOLATILITY SPILLOVER: EVIDENCE FROM ASIA-PACIFIC REGION

Kamonchai Rujirarangsan, Kanjana Sethanan, Surachai Chancharat

129-148
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THE EFFECT OF INTELLECTUAL CAPITAL ON CORPORATE PERFORMANCE

Mahdi Salehi, Azam Shamsi Gouji, Mahmoud Lari Dashtbayaz

149-173
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ARTICLE REVIEW- BUILDING A CULTURE OF EXPERIMENTATION

Nam Sarm Siri

174-176
- PDF

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