ABAC Journal

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ANNOUNCEMENT to AUTHORS on NEW SUBMISSION PLATFORM

2021-02-12

Please be informed that since 15th January 2021, ABAC JOURNAL has been using Editorial Manager Platform for online submissions.

If you have any question, kindly contact abacjournal@au.edu. We will do our best to help you.

ANNOUNCEMENT to AUTHORS on CHANGE of SUBMISSION PLATFORM

2021-01-06

ANNOUNCEMENT ON FEE CHANGE (14 December 2020)

2020-12-14

Current Issue

Vol. 41 No. 1 (2021): (January-March)

Published: 2021-01-30

Articles

CONTENTS

Editor
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FOREWORD

Editor-in-Chief
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MILLENNIAL CONSUMERS’ PURCHASE INTENTION FOR ECO-FASHION APPAREL: A STUDY FROM SOUTHERN CHINA

Bing Zhu

1-25
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ORGANIC AND LOCAL FOOD CONSUMPTION: A MATTER OF AGE? EMPIRICAL EVIDENCE FROM THE GERMAN MARKET

Julia Winterstein , André Habisch

26-42
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SUFFICIENCY ECONOMY PHILOSOPHY-BASED SUSTAINABILITY DIMENSIONS IMPACT ON CUSTOMER EQUITY AND BRAND LOYALTY

Bu-nga Chaisuwan

43-61
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SUSTAINABLE ECONOMY ON COMMUNITY ENTERPRISE AND DIGITAL MARKETING

Suppanunta Romprasert, Akhilesh Trivedi

62-80
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THE EFFECT OF SERVICE QUALITY DIMENSIONS ON STUDENT’S SATISFACTION AND LOYALTY

Việt Văn Võ

81-99
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FACTORS LEADING TO ONLINE PURCHASE INTENTIONS: CUSTOMIZED GIFTS INDUSTRY IN DENMARK

Nhi Thi Tuyet Do

100-120
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A CAUSAL EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT, ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL OF CUSTOMER AFFECTING PURCHASE INTENTION TO USING ANTI-AGING BUSINESS IN THAILAND

Hutsayaporn Intayos, Napawan Netpradit, Bhubate Samutachak

121-145
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ACCEPTANCE OF MOBILE APP “RACADI” AMONG SMALL RETAILERS: AN ACTION RESEARCH

Kanokkan Ketkaew, Wisanupong Potipiroon, Suwit Srimai

146-165
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EXPLORING MARKETING STRATEGIES OF BOUTIQUE HOTELS IN PHUKET DURING GREEN SEASON

Phisunt Tinakhat

166-182
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CELEBRITY AND BELIEFS AFFECT ETHICAL CONSUMPTION INTENTIONS

Sukulthara Chumsakwinit, Tipparat Laohavichien

183-208
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THE IMPACT OF SERVICE QUALITY, PROMOTIONS AND CUSTOMER ENGAGEMENT IN DETERMINING CUSTOMER LOYALTY IN THE THAI MOBILE NETWORK INDUSTRY

Darwin Dhasan, Suwanna Kowathanakul, Theingi

209-240
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THE NEED FOR KNOWLEDGE ACQUISITON TOOLS BY SMALL BUSINESS ENTREPRENUERS: THE CASE OF FINANCIAL KNOWLEDGE ACQUISTION

Panita Rachapaettayakom, Mongkolchai Wiriyapinit, Nagul Cooharojananone, Suparatana Tanthanongsakkun, Nuttirudee Charoenruk

241-258
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ARTICLE REVIEW: THE ELUSIVE GREEN CONSUMER Authors: Katherine White, David J. Hardisty, and Rishad Habib Harvard Business Review, July - August 2019

Tipa Sriyabhand

259-261
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