ABAC Journal

Articles

• FOREWORD

  Editor-in-Chief

  i-vi

  • PDF

• Bangkok Traffic Congestion, Stressed Investors, and Thai Stock-Market Returns

  Anya Khanthavit

  1-23

  • PDF

• Determination of The Effectiveness of Investments in ICT Using a Combination of Functional and Resource Assessment Criteria

  Svetlana Lozhkina , Alan Abaev, Tamara Borovikova , Elena Zelenkina, Galina Gorbatkova

  24-42

  • PDF

• The Influence of Corporate Image and Marketing Mix on Consumer Motives: An Empirical Study of MK Restaurants

  Pichyada Pheunpha

  43-66

  • PDF

• Online Purchase Intention: A Study on Consumer Behaviour in Indian Digital Environment

  Sriram K V, Milind Arora, Kshitij Varshney, Giridhar B. Kamath

  67-87

  • PDF

• Are Humble Salespeople More Successful? Examining the Influence of Humility on Perceived Mentoring and Career Success

  Sakarin Noypa, Kanon Trichandhara, Wisanupong Potipiroon

  88-107

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• When Creative Mindset Helps Entrepreneurial Innovation in Tourism: An Examination on Demographics

  Natthawut Yodchai, Pham Thi Minh Ly, Lobel Trong Thuy Tran

  108-125

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• Influence of Knowledge Management Orientation on Performance with Innovativeness in SMEs

  Pittawat Ueasangkomsate, Thitiya Atthawej , Yuraporn Sudharatna

  126-146

  • PDF

• Structural Equation Modelling of Digital Entrepreneurship, Logistics Innovation, and Digital Transformation Influence on Logistics Performance of Logistics Entrepreneurs in Thailand

  Napatsaporn Niyawanont, Sawat Wanarat

  147-174

  • PDF

• Cross-Cultural Competence - A Crucial Factor That Affects Chinese Corporations’ Business Performance in The Eastern Special Development Zone of Thailand

  Chidchai Muensriphum, Pattrawadee Makmee, Peera Wongupparaj

  175-197

  • PDF

• The Effect of Information Technology and Dynamic Capabilities on Human Resources Competencies and Innovative Performance

  Pruksaya Chinnapong, Somnuk Aujirapongpan, Somjintana Koompai, Kitikorn Dowpiset, Kritsakorn Jiraphanumes

  198-223

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• Business Success for Sustainability Indicator Development of One Tambon One Product

  Tiwawan Srisawat, Pattrawadee Makmee, Parinya Ruangtip

  224-246

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• Shifting to Gig Labor: Perceptions of Sustainability

  Isabel Rodrigues, Claus Schreier, Erich Steiner, Markus Zemp

  247-271

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• Managing Teacher Acceptance of New Technology: The Case of Robotics Kit

  Jarupan Noosong, Naree Achwarin, Somsit Duang-Ek-Anong

  272-292

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• The Substantial Lessening of Competition Test for Mergers Under the Trade Competition Act B.E. 2560: Lessons from The United States, European Union, Japan, and Singapore

  Peerapong Jongpaisalsakul, Sakda Thanitcul

  293-314

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• BOOK REVIEW- The Economics of Discontent from Failing Elites to The Rise of Populism

  John Barnes

  315-318

  • PDF