ABAC Journal

Articles

• Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020 – 2022

  Pongphan Sathatip, Prarawan Senachai, Kittipong Napontun , Damisa Chuenpreecha , Samkhumpha Tovara , Supaporn Daengmeesee

  1-23

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• Structural Equation Modeling for the Business Performance of Private Hospitals in Thailand: Management Perspective

  Mallika Subongkod , Bharis Hongsakul

  24-45

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• How Nano-Influencers Citizenship Behavior Affect Their Stickiness to the Social Commerce Platform? The Roles of Perceived Value

  Yu He, Siwarit Pongsakornrungsilp , Pimlapas Pongsakornrungsilp, Yeamdao Narangajavana , Vikas Kumar

  46-63

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• Socialization and Impulse Buying of Young Adults in S-Commerce: Mediating Roles of Hedonic Browsing and Upward Social Comparison

  Penjuree Kanthawongs, Felicito Jabutay

  64-84

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• The Determinants and Effects of Competitive Advantage of Lasem Batik Tulis MSEs

  Maria Rio Rita, Ari Budi Kristanto , Riskin Hidayat , Pambayun Kinasih Yekti Nastiti , Petrus A. Usmanij

  85-103

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• Enforcement Branding Choice for SMEs Specialty Food Brands Among Indonesian Millennials

  Professor Yasri , Vidyarini Dwita, Mia Ayu Agustina ; Noor Fadhiha Mokhtar

  104-118

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• Impacts of Trade Flows on Household Welfare During Covid-19 Pandemic: Evidence from OECD Countries

  Worawat Srisawasdi, Sylvia Szabo , Seree Park, Takuji W. Tsusaka , Zoë Matthews

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• The Role of Organizational Innovation Capability in The Relationship Between Disruptive Innovation and Organizational Performance of Thai Listed Firms

  Sumittra Jirawuttinunt, Achariya Issarapaiboon, Chureeporn Mueangjum , Veeraya Pataraarechachai

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