Vol. 44 No. 2 (2024): April-June (In process)

Articles

• EDITORIAL

  Absorn Meesing

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• What Makes People Attend a Craft Beer Event? Investigating Influential Factors Driving Attitude and Behavioral Intention

  Arinya Pongwat, Suwadee Talawanich

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• Exploring Visitors’ Pro-environmental Behaviors at Urban Forest Destinations

  Chitlada Pinthong, Thanapol Inprasertkul, Thanatchaporn Phitchayamethiwat

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• Enhancing Spectator Engagement in E-sports Events

  Manit Satitsamitpong, Kittipong Napontun, Prarawan Senachai , Samkhumpha Tovara , Supaporn Daengmeesee

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• AI- and Employee-Based Customer Services in Restaurants: Customer Engagement Leading to Loyalty During the Covid-19 Pandemic

  Supawat Meeprom, Chompoonut Suttikun

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• Triggers for Reducing Waste and Disposable Packaging: Insights from Food Truck Consumers in Thailand

  Pongphan Sathatip

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• Relationship Quality as a Mediator of the Effects of Social Commerce on Purchase Intentions

  Chanin Taeratanachai, Phusit Wonglorsaichon, Charoenchai Agmapisarn

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• Impact of Oil and Gold Prices on Southeast Asian Stock Markets: Empirical Evidence from Quantile Regression Analysis

  Parichat Sinlapates, Surachai Chancharat

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• A Multivariate Mediation Analysis of PM2.5 Pollution and Stock Market Returns

  Anya Khanthavit

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• Financial Development and Income Inequality: Evidence from Thailand

  Pitipat Nittayakamolphun, Norachit Jirasatthumb, Panjamapon Pholkerd

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• Book Review - Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience ( Authors: Chodor, B. and Cyranski, G.)

  Joseph Lok-Man LEE

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