Vol. 41 No. 1 (2021): (January-March)

Articles

• Contents

  Editor

  • PDF

• Foreword

  Editor-in-Chief

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• Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China

  Bing Zhu

  1-25

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• Organic and Local Food Consumption: A Matter of Age? Empirical Evidence from the German Market

  Julia Winterstein , André Habisch

  26-42

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• Sufficiency Economy Philosophy-Based Sustainability Dimensions Impact on Customer Equity and Brand Loyalty

  Bu-nga Chaisuwan

  43-61

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• Sustainable Economy on Community Enterprise and Digital Marketing

  Suppanunta Romprasert, Akhilesh Trivedi

  62-80

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• The Effect of Service Quality Dimensions on Student’s Satisfaction and Loyalty

  Việt Văn Võ

  81-99

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• Factors Leading to Online Purchase Intentions: Customized Gifts Industry in Denmark

  Nhi Thi Tuyet Do

  100-120

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• A Causal Effect of Customer Relationship Management, Attitude, Subjective Norm, Perceived Behavioral Control of Customer Affecting Purchase Intention to Using Anti-Aging Business in Thailand

  Hutsayaporn Intayos, Napawan Netpradit, Bhubate Samutachak

  121-145

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• Acceptance of Mobile App “Racadi” Among Small Retailers: An Action Research

  Kanokkan Ketkaew, Wisanupong Potipiroon, Suwit Srimai

  146-165

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• Exploring Marketing Strategies of Boutique Hotels in Phuket During Green Season

  Phisunt Tinakhat

  166-182

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• Celebrity and Beliefs Affect Ethical Consumption Intentions

  Sukulthara Chumsakwinit, Tipparat Laohavichien

  183-208

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• The Impact of Service Quality, Promotions and Customer Engagement in Determining Customer Loyalty in the Thai Mobile Network Industry

  Darwin Dhasan, Suwanna Kowathanakul, Theingi

  209-240

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• The Need for Knowledge Acquisition Tools by Small Business Entrepreneurs: The Case of Financial Knowledge Acquisition of Restaurant Entrepreneurs

  Panita Rachapaettayakom, Mongkolchai Wiriyapinit, Nagul Cooharojananone, Suparatana Tanthanongsakkun, Nuttirudee Charoenruk

  241-258

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• Article Review: The Elusive Green Consumer Authors: Katherine White, David J. Hardisty, and Rishad Habib Harvard Business Review, July - August 2019

  Tipa Sriyabhand

  259-261

  • PDF