Contents

Foreword

Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China

1-25

Organic and Local Food Consumption: A Matter of Age? Empirical Evidence from the German Market

26-42

Sufficiency Economy Philosophy-Based Sustainability Dimensions Impact on Customer Equity and Brand Loyalty

43-61

Sustainable Economy on Community Enterprise and Digital Marketing

62-80

The Effect of Service Quality Dimensions on Student’s Satisfaction and Loyalty

81-99

Factors Leading to Online Purchase Intentions: Customized Gifts Industry in Denmark

100-120

A Causal Effect of Customer Relationship Management, Attitude, Subjective Norm, Perceived Behavioral Control of Customer Affecting Purchase Intention to Using Anti-Aging Business in Thailand

121-145

Acceptance of Mobile App “Racadi” Among Small Retailers: An Action Research

146-165

Exploring Marketing Strategies of Boutique Hotels in Phuket During Green Season

166-182

Celebrity and Beliefs Affect Ethical Consumption Intentions

183-208

The Impact of Service Quality, Promotions and Customer Engagement in Determining Customer Loyalty in the Thai Mobile Network Industry

209-240

The Need for Knowledge Acquisition Tools by Small Business Entrepreneurs: The Case of Financial Knowledge Acquisition of Restaurant Entrepreneurs

241-258

Article Review: The Elusive Green Consumer

Authors: Katherine White, David J. Hardisty, and Rishad Habib Harvard Business Review, July - August 2019

259-261