Book Review: No Rules Rules: Netflix and the Culture of Reinvention

Abstract

Overview

Netflix is recognized as an amazing company, while many people with dreams and passions desire to work at NETFLIX. Netflix has been ranked 17th among the 50 most innovative companies in the world (Boston Consulting Group, 2020) and 9th among the world's most admired companies (Fortune, 2021). Many people are very interested in the secret of NETFLIX's success. For a company, the greatest success is to retain talented employees, letting them willingly contribute their talents to the company. NF has achieved this, and the secret lies in its unique corporate culture.