Vol. 43 No. 1 (2023): January-March (In Press)

Articles

• Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China

  Bing Zhu, John Thøgersen

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• How to Enhance Perceived E-learning Usefulness: Evidence from Thai University Students

  Long Kim, Teerasak Jindabot, Siwarit Pongsakornrungsilp, Ngachonpam Horam

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• The Likelihood of Fraud from The Fraud Hexagon Perspective: Evidence from Indonesia

  Dio Alfarago, Muhammad Syukur , Azas Mabrur

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• Visual Branding on Indonesian Tourism Destinations: Does it Affect Tourists?

  Nanang Ganda Prawira, Eko Susanto, Mega Fitriani Adiwarna Prawira

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• Neuromarketing Research On Consumers' Visual Perception of Cryptomarking a Product Package

  Natalia Kalkova, Olga B. Yarosh , Ella A. Mitina, Nataliia Z. Velgosh

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• Identifying factors influencing consumers not to skip TrueView advertising on Youtube

  Kittipong Napontun , Prarawan Senachai

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