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Vol. 43 No. 1 (2023): January-March
Published:
2023-01-24
Articles
FOREWORD
Editor-in-Chief
i-iv
PDF
Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China
Bing Zhu, John Thøgersen
1-17
PDF
How to Enhance Perceived E-learning Usefulness: Evidence from Thai University Students
Long Kim, Teerasak Jindabot, Siwarit Pongsakornrungsilp, Ngachonpam Horam
18-33
PDF
The Likelihood of Fraud from The Fraud Hexagon Perspective: Evidence from Indonesia
Dio Alfarago, Muhammad Syukur , Azas Mabrur
34-51
PDF
Visual Branding on Indonesian Tourism Destinations: Does it Affect Tourists?
Nanang Ganda Prawira, Eko Susanto, Mega Fitriani Adiwarna Prawira
52-68
PDF
Neuromarketing Research On Consumers' Visual Perception of Cryptomarking a Product Package
Natalia Kalkova, Olga B. Yarosh , Ella A. Mitina, Nataliia Z. Velgosh
69-84
PDF
Identifying Factors Influencing Consumers Not to Skip TrueView Advertising on YouTube
Kittipong Napontun , Prarawan Senachai
85-102
PDF
An Analysis of Destination Reputation, Perceived Value and Environmentally Responsible Behavioral Intention of Domestic Tourists to Scuba Diving in Andaman Coast, Thailand
Suphattra Sangthong, Nimit Soonsan
103-115
PDF
Understanding the Relationship Between Trade Show Motivational Attributes, Trade Show Participation, and Business Performance
Navaphun Khongsawatkiat, Charoenchai Agmapisarn
116-136
PDF
Impacts of COVID-19 Non-pharmaceutical Interventions on Trade Flows: A Global Panel Vector Autoregression Analysis
Worawat Srisawasdi, Sylvia Szabo, Takuji Tsusaka, Neil Burgess, James Vause
137-163
PDF
Book Review--Why Nations Fail: The Origins of Power, Prosperity, and Poverty
Dhanoos Sutthiphisal
164-166
PDF