Vol. 43 No. 1 (2023): January-March

Articles

• FOREWORD

  Editor-in-Chief

  i-iv

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• Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China

  Bing Zhu, John Thøgersen

  1-17

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• How to Enhance Perceived E-learning Usefulness: Evidence from Thai University Students

  Long Kim, Teerasak Jindabot, Siwarit Pongsakornrungsilp, Ngachonpam Horam

  18-33

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• The Likelihood of Fraud from The Fraud Hexagon Perspective: Evidence from Indonesia

  Dio Alfarago, Muhammad Syukur , Azas Mabrur

  34-51

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• Visual Branding on Indonesian Tourism Destinations: Does it Affect Tourists?

  Nanang Ganda Prawira, Eko Susanto, Mega Fitriani Adiwarna Prawira

  52-68

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• Neuromarketing Research On Consumers' Visual Perception of Cryptomarking a Product Package

  Natalia Kalkova, Olga B. Yarosh , Ella A. Mitina, Nataliia Z. Velgosh

  69-84

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• Identifying Factors Influencing Consumers Not to Skip TrueView Advertising on YouTube

  Kittipong Napontun , Prarawan Senachai

  85-102

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• An Analysis of Destination Reputation, Perceived Value and Environmentally Responsible Behavioral Intention of Domestic Tourists to Scuba Diving in Andaman Coast, Thailand

  Suphattra Sangthong, Nimit Soonsan

  103-115

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• Understanding the Relationship Between Trade Show Motivational Attributes, Trade Show Participation, and Business Performance

  Navaphun Khongsawatkiat, Charoenchai Agmapisarn

  116-136

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• Impacts of COVID-19 Non-pharmaceutical Interventions on Trade Flows: A Global Panel Vector Autoregression Analysis

  Worawat Srisawasdi, Sylvia Szabo, Takuji Tsusaka, Neil Burgess, James Vause

  137-163

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• Book Review--Why Nations Fail: The Origins of Power, Prosperity, and Poverty

  Dhanoos Sutthiphisal

  164-166

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