How to Enhance Perceived E-learning Usefulness: Evidence from Thai University Students


  • Long Kim School of Management, Walailak University, Thailand
  • Teerasak Jindabot Faculty of Management Sciences, Prince of Songkla University, Thailand
  • Siwarit Pongsakornrungsilp School of Management, Walailak University, Thailand
  • Ngachonpam Horam Faculty of Humanities and Social Sciences, Songkhla Rajabhat University, Thailand

DOI: 10.14456/abacj.2023.2
Published: 2023-01-24


E-learning; Confirmation; Enjoyment; Risk, Usefulness


As perceived usefulness has been acknowledged as a significant predictor of individuals’ behavior, understanding perceived e-learning usefulness among university students is very important to all related universities. Thus, this study aimed to investigate perceived e-learning usefulness among Thai university students. Researchers used a convenience sampling method to gather data from 625 students who were currently studying through an e-learning platform. Among the responses a total sample of 478 contained valid data for structural equation model analysis (SEM). Findings revealed that confirmation and perceived risk showed significant impacts on students’ perceived enjoyment. Finally, students’ perceived usefulness of e- learning was significantly influenced by confirmation and perceived enjoyment, but not perceived risk. Moreover, these findings indicated that the usefulness of an e-learning platform could be highly considered by the students once they confirmed and felt happy with the high performance of their existing e-learning platform. Those students possibly considered less risk which in turn increased their positive perspectives on the usefulness of the e-learning platform.