Published: 2022-01-31

Articles

FOREWORD

Editor in Chief

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The Relationship Between Traffic Congestion and Stock Market Returns

Anya Khanthavit

1-15

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Dollar Equivalence: Alternative Approach for Measuring Risk Preference

Phatid Rongsirikul, Arnond Sakworawich

16-35

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Augmented Value with Momentum

Sampan Nettayanun

36-51

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Reviews of Brand Equity for Online Retailers

Kwanrudee Prachaseree, Norzieiriani Ahmad, Normalisa Md Isa

52-72

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Mixed Method: Antecedents of Online Repurchase Intention of Generation Y Towards Apparel Products on E-Commerce in Thailand

Mananchaya Kitjaroenchai , Sirion Chaipoopiratana

73-95

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Branding Nordic Seaweed: An Applied Multimodal Perspective

Cheryl Marie Cordeiro, Themistoklis Altintzoglou, Guro Helgesdotter Rognså, Florent Govaerts

96-120

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Using the AHP Method to Evaluate Laundromat Store Location Selection: A Case Study in Bangkok Metropolitan Region

Duongsamorn Manowan, Vorapong Manowan, Piya Hengmeechai

121-141

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Moderating Effect of Experience on the Intention-Behavioral Relationship Towards Sustainable Food Consumption

Hayatul Safrah Salleh , Nik Hazimah Nik Mat, Wan Norhayati Mohamed, Ameer Farhan Mohd Arzaman, Nurul Syamimi Samsuddin, Nur Khairunnisa Ahnual

142-159

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The Influence of Emotional Labor on Job Stress and Satisfaction Among Flight Attendants in Full-Service Airlines Based in Thailand

Ichayaporn Chuaychoo, Rapeeporn Tunjoy

160-178

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Tai Lue Community Identity and Its Extension to Cultural Tourism at Ban Luang Nuea, Chiang Mai

Luxamun Boonrueng, Virapong Saeng-Xuto, Rajchukarn Tongthaworn, Thanes Sriwichailamphan

179-201

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Logistics Service Providers' Capabilities and Roles of Government Towards Cross Border Logistics Performance Between Thailand and Malaysia

Hasamon Pengman, Mustakim Melan, Suhaila Binti Abdul Hanan

202-221

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A Development of Mode Choice Models for Modal Shift Potential Towards Intermodal Transportation: A Case Study of Vientiane - Boten Railway

Wachira Wichitphongsa, Klairung Ponanan

222-236

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The Effects of a Mandatory Work from Home Policy on Respect, Trust, and Mutual Obligations During the COVID-19 Pandemic in Switzerland

Claus Schreier, Nuntana Udomkit , Jan Matt

237-257

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Evaluating the Relative Performances and Comparing the Forecasting of Thailand's Technical Coefficients Covering 2016-2025 by MTT and RAS

Jeerawadee Pumjaroen, Preecha Vichitthamaros

258-275

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Designing an Organization Development Model for Co-Creating Inclusive Organizations

Maria Socorro C.L Fernando

276-302

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Book Review: No Rules Rules: Netflix and the Culture of Reinvention

Bing Zhu

303-306

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