Vol. 42 No. 1 (2022): January-March

Articles

• FOREWORD

  Editor in Chief

  i-v

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• The Relationship Between Traffic Congestion and Stock Market Returns

  Anya Khanthavit

  1-15

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• Dollar Equivalence: Alternative Approach for Measuring Risk Preference

  Phatid Rongsirikul, Arnond Sakworawich

  16-35

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• Augmented Value with Momentum

  Sampan Nettayanun

  36-51

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• Reviews of Brand Equity for Online Retailers

  Kwanrudee Prachaseree, Norzieiriani Ahmad, Normalisa Md Isa

  52-72

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• Mixed Method: Antecedents of Online Repurchase Intention of Generation Y Towards Apparel Products on E-Commerce in Thailand

  Mananchaya Kitjaroenchai , Sirion Chaipoopiratana

  73-95

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• Branding Nordic Seaweed: An Applied Multimodal Perspective

  Cheryl Marie Cordeiro, Themistoklis Altintzoglou, Guro Helgesdotter Rognså, Florent Govaerts

  96-120

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• Using the AHP Method to Evaluate Laundromat Store Location Selection: A Case Study in Bangkok Metropolitan Region

  Duongsamorn Manowan, Vorapong Manowan, Piya Hengmeechai

  121-141

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• Moderating Effect of Experience on the Intention-Behavioral Relationship Towards Sustainable Food Consumption

  Hayatul Safrah Salleh , Nik Hazimah Nik Mat, Wan Norhayati Mohamed, Ameer Farhan Mohd Arzaman, Nurul Syamimi Samsuddin, Nur Khairunnisa Ahnual

  142-159

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• The Influence of Emotional Labor on Job Stress and Satisfaction Among Flight Attendants in Full-Service Airlines Based in Thailand

  Ichayaporn Chuaychoo, Rapeeporn Tunjoy

  160-178

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• Tai Lue Community Identity and Its Extension to Cultural Tourism at Ban Luang Nuea, Chiang Mai

  Luxamun Boonrueng, Virapong Saeng-Xuto, Rajchukarn Tongthaworn, Thanes Sriwichailamphan

  179-201

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• Logistics Service Providers' Capabilities and Roles of Government Towards Cross Border Logistics Performance Between Thailand and Malaysia

  Hasamon Pengman, Mustakim Melan, Suhaila Binti Abdul Hanan

  202-221

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• A Development of Mode Choice Models for Modal Shift Potential Towards Intermodal Transportation: A Case Study of Vientiane - Boten Railway

  Wachira Wichitphongsa, Klairung Ponanan

  222-236

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• The Effects of a Mandatory Work from Home Policy on Respect, Trust, and Mutual Obligations During the COVID-19 Pandemic in Switzerland

  Claus Schreier, Nuntana Udomkit , Jan Matt

  237-257

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• Evaluating the Relative Performances and Comparing the Forecasting of Thailand's Technical Coefficients Covering 2016-2025 by MTT and RAS

  Jeerawadee Pumjaroen, Preecha Vichitthamaros

  258-275

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• Designing an Organization Development Model for Co-Creating Inclusive Organizations

  Maria Socorro C.L Fernando

  276-302

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• Book Review: No Rules Rules: Netflix and the Culture of Reinvention

  Bing Zhu

  303-306

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