Zhu, Bing, Assumption University, Thailand

• ABAC Journal Vol. 41 No. 1 (2021): (January-March) - Articles
  Millennial Consumers’ Purchase Intention for Eco-Fashion Apparel: A Study from Southern China
  Abstract  PDF
• ABAC Journal Vol. 42 No. 1 (2022): January-March - Articles
  Book Review: No Rules Rules: Netflix and the Culture of Reinvention
  Abstract  PDF
• ABAC Journal Vol. 42 No. 4 (2022): October-December - Articles
  BOOK Review-Invisible Women
  Abstract  PDF
• ABAC Journal Vol. 43 No. 1 (2023): January-March - Articles
  Consumers’ Intentions to Buy Energy-Efficient Household Appliances in China
  Abstract  PDF