The Effect of Behavioral Intention to Use Hybrid Education: A Case of Chinese Undergraduate Students

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Haifeng Xie
Krisana Kitcharoen
Charnsid Leelakasemsant
Manoj Mechankara Varghese


Purpose: The purpose of this study is to examining factors affecting undergraduate painting students' behavioral intention toward hybrid education in three public universities in Chongqing, China. Perceived ease of use (PEOU), perceived usefulness (PU), perceived satisfaction (PS), social influence (SI), performance expectancy (PE), Facilitating conditions (FC), and behavioral intention (BI) were used to develop the conceptual framework of this study. Research design, data, and methods: The researchers used quantitative study to distributing questionnaire to 500 participants, who are undergraduate students in the major of painting. The survey was conducted in three sample techniques which are judgmental sampling, quota sampling and convenience sampling methods. An item-objective congruence (IOC) of content validity and Cronbach's Alpha reliability test with 30 pilot samples were earlier assessed. Statistical analyses involve Confirmatory Factor analysis (CFA) and Structural Equation Model (SEM), including model goodness of fit, validity, and reliability. Results: Most hypotheses were supported with the strongest influence between perceived ease of use and perceived usefulness, except facilitation conditions which had no significant influence on behavioral intention. Conclusion: The recommends are that administrators in the educational sector of public institutions should emphasize the main contributors to hybrid learning implementation to increase student engagement and learning efficiency.


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Xie, H., Kitcharoen, K., Leelakasemsant, C., & Varghese, M. M. . (2022). The Effect of Behavioral Intention to Use Hybrid Education: A Case of Chinese Undergraduate Students. AU-GSB E-JOURNAL, 15(2), 159-168.
Author Biographies

Haifeng Xie

Department of Painting, School of Fine Arts and Design, China and ASEAN College of Arts, Chengdu University, Sichuan, China.

Krisana Kitcharoen

Lecturer, Graduate School of Business and Advanced Technology Management, Assumption University, Thailand.

Charnsid Leelakasemsant

Lecturer, Graduate School of Business and Advanced Technology Management, Assumption University, Thailand.

Manoj Mechankara Varghese

Lecturer, Connecta Education.


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