Published: 2018-12-14

Editorial

Editorial

Kitikorn Dowpiset

1

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Articles

A STUDY ON THE MECHANISM OF SENIOR HOUSING CUSTOMER VALUE PROPOSITION ON CUSTOMER PURCHASE INTENTION IN CHINA

Jing Zhou

2

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USER SATISFACTION WITH LEARNING MANAGEMENT SYSTEM (LMS): A CASE OF ASSUMPTION UNIVERSITY

Siriwan Kitcharoen

20

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AN INVESTIGATION OF THE FACTORS INFLUENCING CONSUMERS OF DIFFERENT GENERATION’S BEHAVIORAL INTENTION TOWARDS FRANCHISED JAPANESE RESTAURANTS IN BANGKOK, THAILAND

Waratchaya Tanasapsakul, Rawin Vongurai

40

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THE FACTORS INFLUENCING PARENTS’ INTENTION TO SEND CHILDREN AGED BETWEEN 8-18 YEARS OLD TO STUDY IN UK BOARDING SCHOOLS.

Pimpornravee Fongkasira, Nathaya Pupat

54

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ATTITUDES TOWARD ACADEMIC PERSONNEL QUALITY EVALUATION SYSTEM THROUGH INFORMATION TECHNOLOGY

Apichat chayarathi, Nuttawut Rojniruttikul

64

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HOW MUCH IS ENOUGH?: CONSTRAINTS OF POPULATION,TEMPERATURE RISE, POLITICS AND ECONOMICS: A CONCEPT PAPER.

John Barnes, Fiona Jordan

69

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AN EXAMINATION OF THE RELATIONSHIPS BETWEEN SELF-PERCEPTIONS, CONSPICUOUS CONSUMPTION, AND SAVING BEHAVIOR

Charnsid Leelakasemsant, Chanon Toliang, Pattana Boonchoo

85

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FACTORS INFLUENCING GENERATION Y’S ONLINE PURCHASE INTENTION TOWARD XYZ ONLINE STORE IN THAILAND

Tuangporn Kongprapunt, Nathaya Pupat

94

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Book Review

BOOK REVIEW

John Barnes

107

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