ISSN: 1906-3296

Published: 2021-01-14

Editorial

Editorial

Kitikorn Dowpiset

1-2

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Articles

Use of Artificial Intelligence (AI) in Managing Inventory of Medicine in Pharmaceutical Industry

Tasnim Uddin Chowdhury

3-15

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THE IMPACT OF SINGLE STOCK FUTURES ON SPOT PRICE VOLATILITY OF UNDERLYING STOCK IN THE STOCK EXCHANGE OF THAILAND DURING 2006 - 2012

Arada Muntanaveerakul, Nopphon Tangjitprom, Thananun Siwamogsatham

16-23

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ABNORMAL RETURN ON STOCK SPLIT - REVISITING THE EVIDENCE OF THAILAND DURING 2009 - 2018

Sedthaporn Tosiriwatanapong, Thananporn Sethjinda, Nopphon Tangjitprom

24-37

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A BLENDED PIANO TEACHING MODEL FOR NON-PIANO MUSIC MAJOR STUDENTS IN HUNAN CITY UNIVERSITY

Lu Zhu, Thanawan Phongsatha, Apichart Intravisit

38-48

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A MODEL OF DIGITAL PIANO TRAINING SYSTEM TO IMPROVE THE COMPREHENSIVE PERFORMANCE OF PRE-SCHOOL EDUCATION MAJOR SUDENTS: A CASE STUDY AT A PUBLIC UNIVERSITY IN HUNAN, CHINA

Li Changhan, Athipat Cleesuntorn, Satha Phongsatha

49-56

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CRITICISMS OF COVID 19 VERSUS THE SLOW RESPONSE OF OUR LEADERS TO GLOBAL WARMING AND DEPLETION OF THE WORLD’S MINERALS WITH THE RESPONSE BY LEADERS

John Barnes

57-71

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ONLINE MARKETING COMMUNICATION POTENTIAL PRIORITIES FOR CHINESE GEN X AND GEN Y PURCHASING THAILAND CONDOMINIUM

YuanYuan Chen, Sutthisak Inthawadee, Leehsing Lu, Sumontha Tonvongval, Fiona Jordan, Jason Swanson

72-93

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FACTORS INFLUENCING CUSTOMER ATTITUDE AND BEHAVIORAL INTENTION TOWARDS CONSUMING DIETARY SUPPLEMENTS

Krisana Kitcharoen, Rawin Vongurai

94-109

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FACTORS AFFECTING PURCHASE INTENTION TOWARD ALMOND MILK: A CASE STUDY OF THAI EXPERIENCED AND INEXPERIENCED CONSUMERS

Soonthorn Pibulcharoensit, Sutthisak Inthawadee, Yongqiang Wu, Xiannong Yang, Fangzhi Peng, Engxu Feng

110-119

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FACTORS IMPACTING ON ONLINE PURCHASING BEHAVIOUR TOWARD CONSUMERS IN BANGKOK, THAILAND

Kitti Phothikitti

120-126

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THE PSYCHOLOGICAL CONTRACT AND GRADUATE STUDENT ADVISING

Poonpilas Asavisanu, Watana Viniwatanakhun

127-133

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Book Review

BOOK REVIEW

John Barnes

134