Vol. 10 No. 1 (2017): AU-GSB e-Journal (June 2017)

INTERNAL AUDIT INTELLIGENCE AND FIRM SUCCESS: EVIDENCE FROM THAI-LISTED FIRM

Thanyagamon Pararit, Phaprukbaramee Ussahawanitchakit, Sutana Boonlua

3

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A STUDY ON PURCHASE INTENTION OF A THAI AUTOMOBILE REPAIR CENTER

Vilawan Piriyasup, Seongdok Kim

24

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CUSTOMER SERVICE FLEXIBILITY STRATEGY AND SERVICE PERFORMANCE: EVIDENCE FROM COSMETIC PLASTIC SURGERY BUSINESSES IN THAILAND

Rujira Luangsakdapich, Prathanporn Jhundra-indra, Kesinee Muenthaisong

34

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AN INFLUENCE OF E-WOM AND A MODERATING ROLE OF BRAND ATTITUDE ON IT PRODUCT PURCHASE INTENTION IN BANGKOK, THAILAND

Nattaphon Pakapatpornpob, Rawin Vongurai, Sutthisak Inthawadee

56

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ALTERNATIVE MARKETING STRATEGY AND MARKETING SURVIVAL: EVIDENCE FROM INSTANT FOODS AND CONVENIENCE FOODS BUSINESSES IN THAILAND

Chularat Khankaew, Phaprukbaramee Ussahawanitchakit, Saranya Raksong

67

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THAI HOTEL CLASSIFICATION: A CLUSTER ANALYSIS BASED ON ENTREPRENEURIAL MARKETING CHARACTERISTICS

Charnsid Leelakasemsant, Pattana Boonchoo

91

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STRATEGIC MANAGEMENT RENEWAL ORIENTATION AND FIRM PERFORMANCE: AN EMPIRICAL INVESTIGATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESSES IN THAILAND

Promchira Chaola, Karun Pratoom, Saranya Raksong

113

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OUT WITH THE OLD -PERCEPTION AND IN WITH THE NEW - FIVE SENSES RESEARCH IN TOURISM AND HOSPITALITY STUDIES

John Barnes

134

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MARKETING FLEXIBILITY ORIENTATION AND MARKETING PERFORMANCE: AN EMPIRICAL INVESTIGATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESSES IN THAILAND

Jaruwan Panomjerasawat, Prathanporn Jhundra-indra, Kesinee Muenthaisong

149

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THE FACTORS IMPACT ATTITUDE TOWARD USING AND CUSTOMER SATISFACTION WITH ELDERLY HEALTH CARE MOBILE APPLICATION SERVICES: A CASE STUDY OF PEOPLE IN BANGKOK METROPOLITAN, THAILAND

Hathairat Didyasarin, Rawin Vongurai, Sutthhisak Inthawadee

167

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THE IMPACT OF EMPLOYEE COMMITMENT ORIENTATION ON FIRM PERFORMANCE: EVIDENCE FROM SOFTWARE BUSINESSES IN THAILAND

Supanaree Piros Supanaree Piros, Karun Pratoom, Kesinee Muenthaisong

177

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AN EMPIRICAL STUDY OF THE RELATIONSHIP BETWEEN JOB DEMAND-CONTROL-SUPPORT MODEL, SELF-EFFICACY, BURNOUT, INFORMAL LEARNING, AND JOB PERFORMANCE: A CASE OF EMPLOYEES IN THE THAI BANKING SECTOR

Panita Siriphat, Nisada Wedchayanon

195

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THE PRODUCTS’ FACTORS AFFECTING PURCHASE INTENTION: A CASE STUDY OF CONDOMINIUM IN BANGKOK, THAILAND

Thaninrath Wonggotwarin, Seongdok Kim

214

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SUCCESSION PLANNING IN FAMILY FIRMS IN THAILAND: A GENDER-BASED ANALYSIS

Duangta Duangekanong, Somsit Duangekanong

223

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Editorial