STRATEGIC MANAGEMENT RENEWAL ORIENTATION AND FIRM PERFORMANCE: AN EMPIRICAL INVESTIGATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESSES IN THAILAND

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Promchira Chaola
Karun Pratoom
Saranya Raksong

Abstract

Strategic management renewal orientation has been viewed as a key success factor in performing under dynamic business environments. Dynamic capability theory was used to explain the conceptual phenomena, and the objective of this research is to investigate the relationship of strategic management renewal orientation and firm performance through the mediating influences: business excellence, operational productivity, organizational achievement and organizational competitiveness. The results were derived from a survey of 107 ICT businesses in Thailand. The regression results suggest that organizational change management capability and business adaptation enhancement orientation have no significant influences on any of the organizational consequences; business excellence, operational productivity, organizational achievement, organizational competitiveness and firm performance; whereas competitive operational flexibility emphasis has an insufficient influence on all outcomes. Remarkably, business excellence and operational productivity are related to organizational competitiveness. Some theoretical and managerial contributions, a conclusion, and suggestions for future research are also discussed.

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How to Cite
Chaola, P., Pratoom, K., & Raksong, S. (2017). STRATEGIC MANAGEMENT RENEWAL ORIENTATION AND FIRM PERFORMANCE: AN EMPIRICAL INVESTIGATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESSES IN THAILAND. AU-GSB E-JOURNAL, 10(1), 113. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2867
Section
Research

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