STRATEGIC MANAGEMENT RENEWAL ORIENTATION AND FIRM PERFORMANCE: AN EMPIRICAL INVESTIGATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BUSINESSES IN THAILAND

Promchira Chaola, Karun Pratoom, Saranya Raksong

Abstract


Strategic management renewal orientation has been viewed as a key success factor in performing under dynamic business environments. Dynamic capability theory was used to explain the conceptual phenomena, and the objective of this research is to investigate the relationship of strategic management renewal orientation and firm performance through the mediating influences: business excellence, operational productivity, organizational achievement and organizational competitiveness. The results were derived from a survey of 107 ICT businesses in Thailand. The regression results suggest that organizational change management capability and business adaptation enhancement orientation have no significant influences on any of the organizational consequences; business excellence, operational productivity, organizational achievement, organizational competitiveness and firm performance; whereas competitive operational flexibility emphasis has an insufficient influence on all outcomes. Remarkably, business excellence and operational productivity are related to organizational competitiveness. Some theoretical and managerial contributions, a conclusion, and suggestions for future research are also discussed.

Keywords


Strategic Management Renewal Orientation; Organizational Change Management Capability; Business Adaptation Enhancement Orientation; Competitive Operation Flexibility Emphasis; Environmental Learning Focus; Dynamic Management Ability Awareness

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