The Influence of Sales Staff Competency on the Sales Performance of Sichuan Houtian Technology Co., Ltd
DOI:
https://doi.org/10.14456/abacodijournal.2022.29Keywords:
competency model, sales people, sales personnel, sales performance, influence factorsAbstract
In order to find out the influence of sales staff competency on the sales performance of enterprise salespeople and improve enterprise operating income and production efficiency, this research studies the salesperson competency of Sichuan Houtian Technology Co., Ltd. Based on the analysis of company and industry background, this research uses a combination of qualitative and quantitative methods to analyze the influence of sales staff competency on sale performance of Sichuan Houtian Technology Co., Ltd. The study found that: (1) the competency factors that directly and positively affect the performance of SHTC salespeople include skill and knowledge, among which skill has the most significant influence; (2) The skills that played an important role in improving sales performance are communication skills and building a good continuous relationship with customers; (3) Another competency that plays an important role in improving sales performance is knowledge of the company's products. The above conclusions can provide a reference for SHTC to recruit, train and assess sales personnel in the future.
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