Exploring Employee Effectiveness using “The 7 Habits of Highly Effective People” as a Framework: A Case Study of PRG Group


  • Nutsuda Sroithong Project Partner, PRG Group Bangkok, Thailand
  • Somchai Tantasanee Lecturer, Graduate School of Business Assumption University, Thailand


employee effectiveness, the 7 habits of highly effective people, self-renewal


The purpose of the study was to explore employee effectiveness using “The 7 Habits of Highly Effective People” which are personal responsibility, personal vision, personal management, mutual benefit, empathic communication, creative cooperation and self-renewal as a framework and offer the recommendations for enhancing employee effectiveness. Quantitative data were collected from 55 respondents who completed the 7 Habits of Highly Effective People course - working at PRG Group thru the form of the Google Form pattern was sent via Line application.  The results indicated that  only self-renewal has significant influence on employee effectiveness, and it has the most influence on employee effectiveness. For demographic factors - gender, age and working period have no significant difference on employee effectiveness. The results align  with the theoretical framework by (Covey, 1989) in the 7 Habits of Highly Effective People that Sharpen the Saw (self-renewal) surrounds all the habits, because it simply put and it is the habit that make other habits. It could be interpreted that employee should invest in themselves to taking care and strengthening four dimensions of their life: Body, Mind, Heart, and Spirit with routinely and consistently balance self-renewal.


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