Vol. 3: Issue 2 July – December 2023 AU-HIU International Multidisciplinary Journal

Articles

• Differences in Corporate Social Responsibility Sensitivity Between Business and STEM Students

  Alexander Franco

  1-15

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• Factors influencing tea consumer behavior in China: A case study of Liupao Tea of Wuzhou in Guangxi

  Minggui Zhou, Chompu Nuangjamnong

  16-28

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• A Study on Behavioral Intention of Zhengzhou Douyin Content Producers

  Mengyuan Xue, Bhumiphat Gilitwala Phd

  29-48

  • PDF

• A Study on Chinese Tourists' Perception of Violence and Crime Risk in Thailand

  xinyan Li, Adarsh Batra

  49-57

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• Online Marketing and Advertising Impact Consumer Behavior toward Purchase Intention in Online Shopping

  Wo Wilaiporn Kongkaew, Myint Zu Ko Ko , Chompu Nuangjamnong, Kitikorn Dowpiset

  58-79

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• Factors Influencing Online Hotel Booking Intention of Individual Tourists in Bangkok

  Thanatnun Anutarawaykin, Jutamas Joysa, Chanthapa Li, Chompu Nuangjamnong

  80-101

  • PDF