ABAC Journal

Historical Background

Founded in 1980, the ABAC JOURNAL was the first academic journal of Assumption University, then called Assumption Business Administration College or ABAC, the first international university in Thailand. Later in 1990, the Institute was upgraded to be a university with its new name ‘Assumption University’ or AU. To retain the heritage of the University, we hereby proudly continue this journal as the ABAC JOURNAL. In addition, despite the University’s new name, the old name ‘ABAC’ is still widely used and has sentimental value among alumni and friends of AU.

The ABAC Journal is a double-blind peer review journal, published twice a year, in June and December.  The Journal offers an international platform for interdisciplinary discussion, based on current research and best practice in management and the humanities. Topics under business management include business management, economics, tourism and hotel management, marketing, finance, and human resource management. Topics in the humanities cover education, language learning, literature, and interdisciplinary social sciences. The Journal is intended for a wide audience in the academic community. In recent years, the Journal has focused on the publication of articles of interest in the ASEAN Community and the impact of globalization and technology on management and the humanities.   

 


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Announcements

 

December 2017 issue of the ABAC Journal is now Online

 

We are pleased to announce the online publication of the December 2017 edition of the ABAC Journal Vol. 37 No. 2 (July-December) with eight papers representing diverse interests.

 
Posted: 2017-12-20
 
More Announcements...

Vol 37, No 2 (2017): ABAC Journal Vol.37 No. 2 (July-December, 2017)

Table of Contents

Articles

Editor in Chief Editor in Chief
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i-iii
Editor Editor
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Archana Joshi, Pornapit Darasawang
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1-15
Pantipa Pichailuck, Sudaporn Luksaneeyanawin
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16-32
Thanyarin Chirukunthasirichot, Siridej Sujiva, Sungworn Ngadkrathok
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33-45
Pattrawadee Makmee
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46-60
Rattasapa Chureemas
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61-75
Veerya Manapajon, Sming Chungviwatanant, Perla Rizalina M. Tayko
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76-92
Thavorn Rochanaporn
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93-104
Tasnuva Rahman, Ayesha Tabassum, Nasreen Sultana
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105-118
San Shwe Baw
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119-121