Published: 2021-06-24

Editorial

Editorial Page

Kitikorn Dowpiset

1-2

Articles

The Factors Affecting Consumer Traits, Online Marketing Tools in Impulsive Buying Behavior of Online Fashion Stores, Bangkok Thailand

Matee Sritanakorn, Chompu Nuangjamnong

3-16

PDF

A Study of Thai Transgender Employee’s Perceptions of Discrimination at Work and Their Job Attitudes and Wellbeing

Munchuree Kaosayapandhu

17-25

PDF

An Influence of Advertising on Consumer-based Brand Loyalty: A Case Study on a Sports Shoe Brand in Bhopal India

Ayush Bisen, Chompu Nuangjamnong

26-36

PDF

Leveraging Leadership, Collaboration, and Decision-Making to Improve Team Effectiveness: A Case of Education Gathering Group (EGG) Alumni Network in Kayin State, Myanmar

Kyaw Khaung Saw, Sirichai Preudhikulpradab

37-44

PDF

The Middle Managers' Essential Leadership Styles: A Case of Global Technology Company in Myanmar

Shane Thu Aung , Sirichai Preudhikulpradab

45-52

PDF

Factors Facilitating Foreign Amateur Musicians earn Popularity on YouTube Worldwide: A Case Study of Global and Local Identities of Thai Amateur Musicians

Pannawit Sanitnarathorn, Thanyaratai Jaturatamrong, Navaya Shinasharkey, Jessada Chitrakorn, Vitti Thitivongse, Suttikorn Tocharoenniwatsai

53-60

PDF

Key Influencers of Innovative Work Behavior in Leading Thai Property Developers

Thanatchaporn Jaruwanakul

61-70

PDF

Motives for Inward Foreign Direct Investment into Thailand: A Quantitative Analysis

Julian Janda, Chompu Nuangjamnong

71-83

PDF

Organization Development Intervention on Users Acceptance of core Banking System in Myanmar

May Darli Phone Swe, Kitikorn Dowpiset

84-97

PDF

Book Review

Book Review

John Barnes

98-99