Strategic Organizational Flexibility Capability and Business Survival: An Empirical Investigation of Tour Businesses in Thailand
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Abstract
Strategic organizational flexibility capability has been viewed as a key success factor of organization strategy in performing in fluctuating business environments. Drawing on dynamic capability theory, the objective of this study was to investigate the relationship between strategic organizational flexibility capability and business survival through the mediating role of organizational adaptation, organizational excellence, organizational value creation, and business performance. The results were derived from a survey of 335 tour businesses in Thailand. The hypothesized relationships among variables are examined by using ordinary least square (OLS) regression analysis. Results suggest that organizational outsourcing orientation and strategic linkage concentration have the most influence on organizational adaptation, organizational excellence, and organizational value creation. Moreover, the contributions of theoretical and managerial, conclusion and suggestions for future research are also discussed.
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How to Cite
Prommarat, P., Pratoom, K., & Muenthaisong, K. (2017). Strategic Organizational Flexibility Capability and Business Survival: An Empirical Investigation of Tour Businesses in Thailand. AU-GSB E-JOURNAL, 9(1), 61. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2521
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Research
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