Strategic Entrepreneurial Capability and Service Success: An Empirical Investigation of Spa Businesses in Thailand

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Published: Jun 23, 2016
Keywords:
Strategic Entrepreneurial Capability, Proactive business Operation, Free Enterprise Creation, Effective Risk Management, New Ideas Generation, Competitive Mindset Enhancement, Service Creativity, Service Innovation, Service Excellence, Service Competitive

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Sasithorn Kokfai
Sasithorn Kokfai earned her MBA. From Mahasarakham Business School, Mahasarakham University, Thailand, in 2002, she is a Ph.D. ( Candidate) in Management at Mahasarakham Business School, Mahasarkham University, Thailand.
Karun Pratoom
Karun Pratoom, earned his Ph.D. from Srinakarinwirot University, in 2005. Currently, he is a management lecturer of Mahasarakham Business School, Mahasarakham University, Thailand.
Dr. Kesinee Muenthaisong
Dr. Kesinee Muenthaisong earned her Ph.D. from Tokyo University of Agriculture and Technology, Japan in 2007. Currently, she is a business economics lecturer of Mahasarakham Business School, Mahasarakham University, Thailand.

Abstract

Services make up the majority of the economic foundation and growth potential. Due to the contribution of the service sector in many countries, many firms and academic researchers have shifted their focus on to services. The aim of this study is to investigate the relationship among the strategic entrepreneurial capability’s dimension and, its consequences. The data were collected by using questionnaires from 79 spa business firms and managing directors or managing partners are key informant. There are nine hypotheses proposed for testing by employing Ordinary Least Square (OLS) regression analysis. The results of the research reveal that (1) proactive business operations positively impact service innovation; (2) free enterprise creation positively affects service creativity, service excellence, and service competitiveness; ( 3) new ideas generation positively influences service creativity, service innovation, and service excellence; (4) competitive mindset enhancement positively affects service creativity. Likewise, the finding has shed light on the mediating role of competitiveness and service success. Theoretical and managerial contributions are discussed. A conclusion, suggestions, and directions for future research are also highlighted

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How to Cite
Kokfai, S., Pratoom, K., & Muenthaisong, D. K. (2016). Strategic Entrepreneurial Capability and Service Success: An Empirical Investigation of Spa Businesses in Thailand. AU-GSB E-JOURNAL, 8(2), 71. Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/2226
Issue
Vol. 8 No. 2 (2015): AU-GSB e-JOURNAL (December 2015)
Section
Research
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