Management Accounting System Effectiveness and Firm Success: Evidence from Information and Communication Technology Businesses in Thailand

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Siwawong Petchjul
Phaprukbaramee Ussahawanitichakit
Kesinee Muenthaisong

Abstract

Management accounting system is an instrument of business operations which executives have implemented to enhance critical decision-making, facilitating and managing information for the purpose of improving management. While management accounting system is important, its outcomes have become interesting issues of business practitioners and researchers. In this research, management accounting system effectiveness (MASE) becomes an important topic that is needed to verification and investigation. The purpose of this research is to investigate the impacts of MASE on the firm success of information and communication technology businesses in Thailand. Here, MASE is an independent variable of the research and firm success is a dependent variable of the research. Operational excellence, strategic congruence, and value creation are also the mediators of the research. A questionnaire is used as the research tool for data collection, and accounting managers or accounting directors of the companies are the key informants. The 193 information and communication technology companies in Thailand are samples of the research. The results of the research reveal that (1) both business planning efficiency and firm decision-making achievement positively impacts operational excellence; (2) organizational control quality positively affects strategic congruence, value creation, and firm success; and (3) corporate direction effectiveness positively influences operational excellence, strategic congruence, and value creation. Both operational excellence and strategic congruence also have positive relationships with value creation and firm success. Likewise, value creation has a positive influence on firm success. In summary, management accounting system effectiveness (MASE) is a main driver of explaining and enhancing firm success. This research generates theoretical contributions and managerial contributions. Conclusion, limitations of the research and suggestions for further research are provided in detail.

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How to Cite
Petchjul, S., Ussahawanitichakit, P., & Muenthaisong, K. (2015). Management Accounting System Effectiveness and Firm Success: Evidence from Information and Communication Technology Businesses in Thailand. AU-GSB E-JOURNAL, 7(2). Retrieved from http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/1066
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Author Biographies

Siwawong Petchjul

Siwawong Petchjul earned his M.Acc. from Mahasarakham Business School, Mahasarakham University, Thailand, in 2009. Currently, he is a Ph.D. (Candidate) in Accounting at Mahasarakham Business School, Mahasarakham University, Thailand.

Phaprukbaramee Ussahawanitichakit

Dr.Phaprukbaramee Ussahawanitchakit earned his Ph.D. from Washington State University, USA in 2002. Currently, he is an associate professor of accounting and Dean of Mahasarakham Business School, Mahasarakham University, Thailand.

Kesinee Muenthaisong

Dr.Kesinee Muenthaisong earned her Ph.D. from Tokyo University of Agriculture and Technology, Japan in 2007. Currently, she is a business economics lecturer of Mahasarakham Business School, Mahasarakham University,

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