Vol. 2: Issue 1 January – June 2022 AU-HIU International Multidisciplinary Journal

Articles

• The Effects of Advertising on Consumer Buying Behavior with Special Reference to FMCG Industry

  Geetanjali Shrivastava, Vaishnavi Nagar, Simranjeet Kaur Gill

  1-8

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• The New Normal Service Quality and Behavior Food Purchase Intention During COVID-19

  Thikumporn Nitchhote, Chompu Nuangjamnong

  9-20

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• The Influence of Differentiated Marketing Strategy on the Export Performance of SMEs

  Yuqi Chen, Chompu Nuangjamnong

  20-31

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• University Students’ Demeanour Towards the Utilization of Electronic Resources for Learning

  Amos Ochayi Onojah, Shakirat Omowumi AFOLABI, Omotayo Olabo OBIELODAN, Adenike Aderogba Onojah, Omolafe Ebenezer BABALOLA

  32-41

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• Comparing Portuguese and Chinese university students

  Rossana Duran

  42-47

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• Customer’s Perspection About Awareness, Preferences & Hurdles in Adoption of E-Banking Services

  Shubhra Bhatia, Santosh Gupta, BMS Bhadauria

  48-56

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