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Vol. 2: Issue 1 January – June 2022 AU-HIU International Multidisciplinary Journal
Vol. 2: Issue 1 January – June 2022 AU-HIU International Multidisciplinary Journal
Published:
2022-01-26
Articles
The Effects of Advertising on Consumer Buying Behavior with Special Reference to FMCG Industry
Geetanjali Shrivastava, Vaishnavi Nagar, Simranjeet Kaur Gill
1-8
PDF
The New Normal Service Quality and Behavior Food Purchase Intention During COVID-19
Thikumporn Nitchhote, Chompu Nuangjamnong
9-20
PDF
The Influence of Differentiated Marketing Strategy on the Export Performance of SMEs
Yuqi Chen, Chompu Nuangjamnong
20-31
PDF
University Students’ Demeanour Towards the Utilization of Electronic Resources for Learning
Amos Ochayi Onojah, Shakirat Omowumi AFOLABI, Omotayo Olabo OBIELODAN, Adenike Aderogba Onojah, Omolafe Ebenezer BABALOLA
32-41
PDF
Comparing Portuguese and Chinese university students
Rossana Duran
42-47
PDF
Customer’s Perspection About Awareness, Preferences & Hurdles in Adoption of E-Banking Services
Shubhra Bhatia, Santosh Gupta, BMS Bhadauria
48-56
PDF
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