Customer’s Perspection About Awareness, Preferences & Hurdles in Adoption of E-Banking Services


  • Shubhra Bhatia a:1:{s:5:"en_US";s:82:"Assistant Professor, Department of Commerce , The Bhopal School of Social Sciences";}
  • Santosh Gupta
  • BMS Bhadauria


In today’s virtual world, Internet has been adopted as a parallel mode of commerce, banking and communication. Internet banking has revolutionised the whole world and is quickly gaining popularity due to its convenience and accessibility of performing transactions at a high speed and service levels that were unimaginable a decade ago. The present research paper discusses consumer perceptions of E-banking systems with regards to consumer awareness, with a special focus on the Bhopal city of Madhya Pradesh. Primary and secondary sources were used to compile the data for this study. To fulfil the objectives of the study, a self-designed structured questionnaire was adopted for collecting responses. Random sampling was done, and data was collected from 470 bank customers of Bhopal. The information has been gathered between the months of August and October of 2021. A variety of statistical methods were used to analyse the data collected from the primary source, including simple percentage analysis, averages, and correlations. Books, journals, newspapers, the internet, and magazines were used to gather secondary data. According to the findings of the study, most customers of banks in the Bhopal City are familiar with the E-banking options available in the area. However, there is still a scope for banks to take some more steps to educate their customers about new technology and other services they provide




How to Cite

Bhatia, S., Gupta, S., & Bhadauria, B. (2022). Customer’s Perspection About Awareness, Preferences & Hurdles in Adoption of E-Banking Services. AU-HIU International Multidisciplinary Journal, 2(1), 48-56. Retrieved from