UNIVERSITY MANAGEMENT STRATEGIES ACCORDING TO THE CONCEPT OF HUMAN CAPACITY BUILDING

Abstract

The objectives of this research were 1) to study the conceptual framework of university management strategies according to the concept of human capacity building 2) to study the current and desirable states of university management strategies according to the concept of human capacity building 3) to study the strengths, weaknesses, opportunities and threats of university management strategies according to the concept of human capacity building and 4) to develop university management strategies according to the concept of human capacity building. The study applied a mixed method approach. The sample population were 95 universities under the Office of the Higher Education Commission. The instruments used in this study were questionnaires and the strategic evaluation form to testify appropriateness and feasibility of the strategies. The data were analyzed by frequency, percentage, average, standard deviation, priority needs index (modified) and content analysis.
The research results showed that: 1) the conceptual framework of university management according to the concept of human capacity building comprised university academic framework including curriculum development, teaching and educational measurement and evaluation, management process framework including planning, implementation and evaluation, human capacity building framework including educate and training, human capacity elements framework including democracy politics, daily economic and society living. 2) The current states of university management according to the concept of human capacity building in general was performed at the moderate and desirable states was perform at the high level. While considering each aspect, both current states and desirable states had the same highest average in two aspects including curriculum development and teaching. 3) The strengths of university management according to the concept of human capacity building were curriculum development and teaching, while the weaknesses were educational measurement and evaluation. The opportunities of university management according to the concept of human capacity building was technology condition, while the threats were the government policy condition, economic and social conditions. 4) The university management strategies according to the concept of human capacity building comprised (1) Reforming educational measurement and evaluation in university to build human capacity, (2) Developing teaching system in university to build the human capacity and (3) Elevating curriculum efficiency in university to enhance the human capacity.