Examining Factors Impacting Purchase Intention of 3D Cameras of Gen Y Customers In Chengdu, China
Article Sidebar
Main Article Content
Abstract
Purpose: In marketing studies, purchase intention is a key indicator for the product development, marketization and sales strategy. Therefore, this study aims to examining factors impacting purchase intention of 3D cameras of Generation Y customers in Chengdu, China. Research design, data and methodology: This quantitative research selects 500 consumers between the age of 25 and 40 years old who are living in Chengdu, China and have at least one year of experience with top three 3D camera brands. Sampling techniques are judgmental, quota and convenience samplings. Item Objective Congruence (IOC) Index validity test and Cronbach’s Alpha reliability test were approved before the data collection. SPSS and SPSS Amos statistical software were implemented for Confirmatory Factor Analysis (CFA), including factor loadings, convergent validity, discriminant validity, composite reliability, AVE and goodness of fit. Structural Equation Model (SEM) was applied to test hypotheses. Results: Gen Y customers' purchase intention is significantly impacted by social influence, perceived quality, attitude, satisfaction, and trust. In addition, trust has the strongest significant influence on customer’s purchase intention of 3D Cameras. Conclusions: The findings contribute to marketers and salespersons to understand motivational factors of 3D cameras’ purchase decision of Generation Y customers, leading to the development of marketing and sales strategy for such products.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data, or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution License (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.
References
Abd Rahman, A., Asrarhaghighi, E., & Abd Rahman, S. (2015). Consumers and halal cosmetic products: knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148-163.
Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness: a quantitative synthesis of effect size. International Journal of Advertising, 27(2), 209-234.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: a contingency framework. Psychology and Marketing, 20(2), 123-138.
Arbuckle, J. J. (1995). AMOS user's guide (1st ed.). Small Waters.
Bhattacherjee, A. (2001). Understanding information systems continuance: an expectation-confirmation model. MIS quarterly, 25(3), 351-370.
Charton-Vachet, F., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail & Distribution Management, 48(7), 707-725. https://doi.org/10.1108/IJRDM-09-2019-0315
Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers' purchase intention, Journal of Fashion Marketing and Management, 24(3), 361-380.
Chin, W. W., Johnson, N., & Schwarz, A. (2008). A Fast Form Approach to Measuring Technology Acceptance and Other Constructs. MIS Quarterly, 32(4), 687-703.
Crosno, J. L., Freling, T. H., & Skinner, S. J. (2009). Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations. Psychology & Marketing, 26(2), 91-121.
Dewi, C. K., Mohaidin, Z., & Murshid, M. A. (2020). Determinants of online purchase intention: a PLS-SEM approach: evidence from Indonesia. Journal of Asia Business Studies, 14(3), 281-306.
Diallo, M. F. (2012). Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market. Journal of Retailing and Consumer Services, 19(3), 360-367.
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(4), 35-51.
Filippini, R., Forza, C., & Vinelli, A. (1998). Trade-off and compatibility between performance: Definitions and empirical evidence. International Journal of Production Research, 36(12), 3379-3406.
Fishbein, M., & Ajzen, I. (2005). Theory-based Behavior Change Interventions: Comments on Hobbis and Sutton. Journal of Health Psychology, 10(1), 27-31.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.
Friedman, H. H., & Friedman, L. (1979). Endorser Effectiveness by Product Type. Journal of Advertising Research, 19(5), 63-71.
Gale, B. (1994). Managing Customer Value: Creating Quality and Service that Customers Can See (pp. 192-193). The Free Press.
Glynn Mangold, W., & Faulds, D. J. (1993). Service quality in a retail channel system. Journal of Services Marketing, 7(4), 4-10.
Grönroos, C. (1984). A Service Quality Model and its Marketing Implications. European Journal of Marketing, 18(4), 36-44. https://doi.org/10.1108/EUM0000000004784
Hair, J., Black, B., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate Data Analysis (6th ed.). Pearson Education.
Islam, J. U., Rahman, Z., & Hollebeek, L. D. (2018). Consumer engagement in online brand communities: a solicitation of congruity theory. Internet Research, 28(1), 23-45.
Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000). Switching barriers ad repurchase intentions in services. Journal of Retailing, 76(2), 259-274.
Jung, N. Y., & Seock, Y. K. (2016). The impact of corporate reputation on brand attitude and purchase intention. Fashion and Textiles, 3(1), 20-35.
Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528-536.
Khan, A., & Azam, M. K. (2016). Factors influencing halal products purchase intention in India: preliminary investigation. IUP Journal of Marketing Management, 15(1), 20.
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of retailing, 34(1), 1-9.
Lapierre, J. (2000). Customer‐perceived value in industrial contexts". Journal of Business & Industrial Marketing, 15(2/3), 122-145.
Lee, M. K., & Turban, E. (2001). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91.
Lewis, J. D., & Weigert, A. (1985). Trust as a Social Reality. Social Forces, 63(4), 967-985.
Mainardes, E., Rodrigues, L., & Teixeira, A. (2019). Effects of internal marketing on job satisfaction in the banking sector. International Journal of Bank Marketing, 37(5), 1313-1333. https://doi.org/10.1108/IJBM-07-2018-0190
Man, Y. C., Luo, C., & Chen, S. H. (2009). Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations. International Journal of Electronic Commerce, 13(4), 9-38.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
Novak, T. P., Hoffman, D. L., & Yung, Y. (2000). Measuring Online the Customer Experience in A Structural Environments. Marketing Science ,19(1), 22-42
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). McGraw-Hill.
Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: the case of organic food. Journal of Business Ethics, 140(2), 323-337.
Oliver, R. L. (1999). Whence customer loyalty?. Journal of Marketing, 63(3), 33-44.
Omar, K. M., Mat, N. K. N., Imhemed, G. A., & Ali, F. M. A. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American Journal of Economics, 2(4), 87-92.
Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134.
Pizzotti, M., Perilli, L., del prete, M., & Fabbri, D., Canegallo, R., Dini, M., Masotti, D., Costanzo, A., Scarselli, E., & Romani, A. (2017). A Long-Distance RF-Powered Sensor Node with Adaptive Power Management for IoT Applications. Sensors, 17(8), 1-21.
Qin, H., Prybutok, V. R., & Zhao, Q. (2010). Perceived service quality in fast food restaurants: empirical evidence from China. International Journal of Quality and Reliability Management, 27(4), 424-437.
Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: the case of Iranian commercial saffron corporations
Information and Management, 50(5), 240-247.
Reed, A., Forehand, M. R., Puntoni, S., & Warlop, L. (2012). Identity-based consumer behavior. International Journal of Research in Marketing, 29(4), 310-321.
ReportLinker. (2022, May 5). Global Professional 3D Camera Market Size, Share & Industry Trends Analysis Report by Type, by Application, by Technology, by Regional Outlook and Forecast, 2021 – 2027. Globe Newswire. https://www.globenewswire.com/news-release/2022/05/05/2436459/0/en/
Saleem, A., Ghafar, A., Ibrahim, M., Yousuf, M., & Ahmed, N. (2015). Product Perceived Quality and Purchase Intention with Consumer Satisfaction. Global Journal of Management and Business Research: E Marketing, 15(1), 21-27.
Schoorman, F. D., Mayer, R. C., & Davis, J. H. (2007). An Integrative Model of Organizational Trust: Past, Present, and Future. Academy of Management Review, 32(2), 344-354.
Shim, S. I., Forsythe, S., & Kwon, W. S. (2015). Impact of Online Flow on Brand Experience and Loyalty. Journal of electronic commerce research, 16(1), 56-71.
Soh, C. Q. Y., Rezaei, S., & Gu, M.-L. (2017). A structural model of the antecedents and consequences of Generation Y luxury fashion goods purchase decisions, Young Consumers, 18(2), 180-204.
Soper, D. S. (2022, May 24). A-priori Sample Size Calculator for Structural Equation Models. Danielsoper.
Takeshita, J., Grewal, S., Langan, S. M., Mehta, N. N., & Gelfand, J. M. (2017). Psoriasis and comorbid diseases. Journal of the American Academy of Dermatology, 76(3), 393-403.
Tanasapsakul, W., & Vongurai, R. (2018). An Investigation of The Factors Influencing Consumers of Different Generation’s Behavioral Intention Towards Franchised Japanese Restaurants in Bangkok, Thailand. AU-GSB E-JOURNAL, 11(2), 40-53.
Tweephoncharoen, J., & Vongurai, R. (2020). The Factors Influencing on Purchase Intention of Thai and Chinese Customers Towards the Hotel Industry in Bangkok, Thailand. AU-GSB E-JOURNAL, 12(2), 35-39. http://www.assumptionjournal.au.edu/index.php/AU-GSB/article/view/4497
White, B. E., Al-Gahtani, S. S., & Hubona, G. S. (2007). The effects of gender and age on new technology implementation in a developing country: testing the theory of planned behavior (TPB). Information Technology & People, 20(4), 352-375.
White, L., & Yanamandram, V. (2004). Why customers stay: reasons and consequences of inertia in financial services. Managing Service Quality, 14(2/3), 183-194.
www.danielsoper.com/statcalc/default.aspx
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22.
Zheng, S., Hui, S. F., & Yang, Z. (2017). Hospital trust or doctor trust? A fuzzy analysis of trust in the health care setting. Journal of Business Research, 80(1), 217-225.