An improvement plan to enhance employee engagement using a needs assessment method: A case study of a company in Thailand

Main Article Content

Yalun Li
Sirichai Preudhikulpradab


This research employed needs assessment research aims to co-create a development plan to enhance employee engagement. Five variables have been assessed: leadership, communication, collaboration, career advancement, and empowerment. The instrument employed is a structured 25-questions survey. The samples consist of full-time employees of the company (n=60) who are front-line workers and top-level managers. The research site is in Bangkok, Thailand. Key findings showed a significant gap between the current and expected situation on all five variables. According to the PNIModified value, the top three variables indicated the priority needs for improvement: 1). Leadership,2). Career Advancement, and 3). Communication. An improvement plan comprised five short-term and five long-term actions whereby the common focus is on reinforcing the participatory work environment and systems to strengthen connectedness and engagement between the organization, managers and subordinates.


Download data is not yet available.

Article Details

How to Cite
Li, Y., & Preudhikulpradab, S. (2021). An improvement plan to enhance employee engagement using a needs assessment method: A case study of a company in Thailand. AU-GSB E-JOURNAL, 14(2), 83-92.
Author Biography

Yalun Li

MMOD Student, Graduate School of Business, Assumption University of Thailand


Abdullah, M. M. B., & Tarí, J.-J. (2017). Hard quality management and performance: the moderating role of soft quality management.

Al-Omari, Z., Alomari, K., & Aljawarneh, N. (2020). The role of empowerment in improving internal process, customer satisfaction, learning and growth. Management Science Letters, 10(4), 841-848.

Appiea, L., Ndletyana, D., & Wilson-Prangley, A. (2020). Empowering the next generation of leaders: Maserame Mouyeme’s journey at Coca-Cola. Emerald Emerging Markets Case Studies, 10(2), 1-24. doi:10.1108/EEMCS-12-2019-0323

Bakker, A. B., & Demerouti, E. (2017). Job demands–resources theory: Taking stock and looking forward. Journal of occupational health psychology, 22(3), 273.

Belcher, J., Kaldas, E., Ellington, V. B., & Davè, D. S. (2018). Developing a quality improvement plan for a small engineering firm in the USA with Six Sigma methodologies. International Journal of Productivity and Quality Management, 24(1), 1-11.

Bowles, H. R., Thomason, B., & Bear, J. B. (2019). Reconceptualizing What and How Women Negotiate for Career Advancement. Academy of management journal, 62(6), 1645-1671. doi:10.5465/amj.2017.1497

Brummans, B. H. J. M., Hwang, J. M., & Cheong, P. H. (2019). Recycling Stories: Mantras, Communication, and Organizational Materialization. Organization Studies, 41(1), 103-126. doi:10.1177/0170840618819033

Chotikamankong, K., & Preudhikulpradab, S. (2017). Using WBL as ODI to Improve Work Environment and Well-being of Employees.

Coghlan, D., Shani, A. B., & Dahm, P. C. (2020). Knowledge Production in Organization Development: An Interiority-based Perspective. Journal of Change Management, 20(1), 81-98. doi:10.1080/14697017.2019.1628086

Cooren, F., & Seidl, D. (2019). Niklas Luhmann’s Radical Communication Approach and Its Implications for Research on Organizational Communication. Academy of Management Review, 45(2), 479-497. doi:10.5465/amr.2018.0176

Estell, P., & Davidson, E. J. (2019). Employee Engagement, Voice Mechanisms, and Enterprise Social Network Sites (ESNS). Paper presented at the Proceedings of the 52nd Hawaii International Conference on System Sciences.

Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication, 13(2), 110-132.

Gherardi, S. (2019). Organizational communication in practice: Does it really work? Management Communication Quarterly, 33(1), 112-116. doi:10.1177/0893318918808938

Hidayat, R., & Hanisha, I. (2019, 2019/12). The Effect Of Organizational Communication Climate On Performance Of Employees In Bright Pln Batam.

Hong, G., Cho, Y., Froese, F. J., & Shin, M. (2016). The effect of leadership styles, rank, and seniority on affective organizational commitment. Cross Cultural & Strategic Management, 23(2), 340-362.

Hong, S. (2019). Generational Changes in Workforce Priorities and The 30 Day Manager Guide to Engaging Millennials.

Imberman, M. D., Lopez, P. D. J., & Troper, J. D. (2017). The Relationship between Personal Impact of Organizational Change and Employee Commitment: The Mediating Role of Organizational Justice. ABAC ODI Journal Vision. Action. Outcome, 4(1).

Kahn, W. A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of management journal, 33(4), 692-724.

Kaipumlert, T. (2021). An organization development intervention to enhance the learning organization: a case study of student affairs, Assumption University of Thailand. ABAC ODI Journal Vision. Action. Outcome. Vol. 8, No. 1, 104-122

Keyuraphan, S., & Preudhikulpradab, S. (2016). Service Quality Improvement through ODI: A Case Study of Prem Mansion, Bangkok. ABAC ODI Journal Vision. Action. Outcome, 3(2).

Khan, S. A., Badar, M. A., & Alzaabi, M. (2020). Productivity improvement using DMAIC in a Caravan Manufacturing company. International Journal of Productivity and Quality Management, 30(2), 234-251.

Kochar, S., Watson, J., & Ouyang, C. (2019). Network Ties and Their Effect on Employee Collaboration in Enterprise Social Networks: A Review and Research Agenda.

Lin, D., & Kim, S. (2020). To Improve Employee Career Success through Organizational Development Intervention: An Action Research of AIA Co., LTD. Changzhou Branch. ABAC ODI Journal Vision. Action. Outcome, 7(1), 96.

Luo, Y., & Barnes, J. A. (2020). Assessing Employees’ Belongingness for Long-Term Sustainability of the Company: A Case of G Company, Bangkok, Thailand. ABAC ODI Journal Vision. Action. Outcome, 7(2), 87.

Mishra, M., & Pandey, A. (2019). The impact of leadership styles on knowledge-sharing behavior: a review of literature. Development and Learning in Organizations: An International Journal.

Morgan, G. (1998). Images of Organization: Berrett-Koehler Publishers.

Mpherwane, M., April, K., & Barnardo, C. (2019). The South African Broadcasting Corporation (SABC): powerless but accountable leadership for former GCEO. Emerald Emerging Markets Case Studies, 9(2), 1-20. doi:10.1108/EEMCS-06-2019-0161

Mutungi, M. M., Njoroge, G. G., & Minja, D. (2019). Moderating effect of Organizational Culture on the factors affecting Transformation of the Kenya Police Service.

Naqshbandi, M. M., Tabche, I., & Choudhary, N. (2019). Managing open innovation. Management Decision.

Pavez, I. (2019). Making Sense of Positive Organization Development. Paper presented at the Academy of Management Proceedings.

Phungphol, W., Tumad, S., Sangnin, K., & Pooripakdee, S. (2018). Creating passion for preparedness of automotive industry entrepreneurs for industry 4.0 era in the southern part of Thailand. International Journal of Business and Economic Affairs, 3(1), 1-12.

Phunthasaen, A., & Chungviwatanant, S. (2020). An Organization Development Intervention on Perceived Organization Support, Supervisor Feedback Environment, Supervisory Communication and Trust to Improve Supervisor-Subordinate Relationships: An Action Research Study in a Dessert Café and Restaurant, Phi Phi Island, Thailand. ABAC ODI Journal Vision. Action. Outcome, 7(1), 1.

Pongton, P., & Suntrayuth, S. (2019). Communication Satisfaction, Employee Engagement, Job Satisfaction, and Job Performance in Higher Education Institutions. ABAC Journal, 39(3), 90-110.

Rattanaparinyanon, S., & Tantasanee, S. (2019). A Proposed HR Plan to Enhance Employee Motivation: A Case of MTA State Enterprise, Thailand. ABAC ODI Journal Vision. Action. Outcome, 6(2), 71.

Sahu, S., Pathardikar, A., & Kumar, A. (2018). Transformational leadership and turnover. Leadership & Organization Development Journal.

Saleem, A., Aslam, S., Yin, H.-b., & Rao, C. (2020). Principal Leadership Styles and Teacher Job Performance: Viewpoint of Middle Management. Sustainability, 12(8), 3390.

Sawhney, M., Balakrishnan, S., Balali, M., Gould, B., Stark, S., & Xu, L. (2017). Siemens Medical Solutions: Creating a Customer-Focused Organization for Solutions Marketing. Kellogg School of Management Cases, 1-26. doi:10.1108/case.kellogg.2016.000305

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: John Wiley & Sons.

Sengupta, A., & Sonawane, B. (2020). Collective resistance to collective collaboration: a leader’s introspection. Emerald Emerging Markets Case Studies, 10(1), 1-32. doi:10.1108/EEMCS-09-2019-0229

Sharma, N., Chaudhary, N., & Singh, V. K. (2019). Management Techniques for Employee Engagement in Contemporary Organizations: IGI Global.

Shimoni, B. (2019). Organization Development and Society: Theory and Practice of Organization Development Consulting: Routledge.

Shuck, B. (2019). Employee Engagement: A Research Overview: Routledge.

Sloan, D., Buckham, R., & Lee, Y. (2017). Exploring differentiation of self and organizational commitment. Journal of Managerial Psychology.

Soares, M. E., & Mosquera, P. (2019). Fostering work engagement: The role of the psychological contract. Journal of Business Research, 101, 469-476.

Soundararajan, K., & Reddy, K. J. (2020). Productivity and quality improvement through DMAIC in SME. International Journal of Productivity and Quality Management, 31(2), 271-294.

Swensen, S., Kabcenell, A., & Shanafelt, T. (2016). Physician-Organization Collaboration Reduces Physician Burnout and Promotes Engagement: The Mayo Clinic Experience. Journal of Healthcare Management, 61(2), 105-127.

Tănăsescu, C.-E., & Leon, R.-D. (2019). Human Resources Practices in the Romanian Banking System: Rewards, Job Satisfaction, and Job Performance. Management Dynamics in the Knowledge Economy, 7(4), 469-483.

Teymournejad, K., & Elghaei, R. (2016). Effect of transformational leadership on the creativity of employees: An empirical investigation. Engineering, Technology & Applied Science Research, 7(1), 1413-1419.

Turner, P. (2020). Why Is Employee Engagement Important? Employee Engagement in Contemporary Organizations (pp. 57-84): Springer.

Van Bogaert, P., Slootmans, S., Roosen, I., Van Aken, P., Hans, G. H., & Franck, E. (2018). Staff empowerment and engagement in a magnet® recognized and joint commission international accredited academic centre in Belgium: a cross-sectional survey. BMC health services research, 18(1), 1-12.

Yahaya, R., & Ebrahim, F. (2016). Leadership styles and organizational commitment: literature review. Journal of Management Development.

Zulfikar, R. (2020). Achieving organizational competitive advantages through collaboration during covid-19 pandemic.