Vol. 43 No. 4 (2023): October-December

Special Issue- Application of Structural Equation Modeling in Business, Sport, Tourism, Recreation, Education, and Language Studies

Published: 2023-08-31

Articles

FOREWORD
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Effect of Research Training Environment on Doctoral Students’ Research Intentions

Sutthisan Chumwichan, Suwimon Wongwanich, Chayut Piromsombat

1-18
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The Intersection of Language and Culture: A Pragmatic Analysis of Thai Verbs for ‘To Pay Respect’ and Their Sociocultural Implications

Jinawat Kaenmuang

19-39
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Beyond Factors: IGSCA-SEM’s Application in The Context of Cannabis Tourism

Chichaya Leruksa, Pongphan Sathatip, Supawat Meeprom

40-68
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Why Should Hotels Become More Environmentally Friendly? Does Gender Matter in Customer Feedback?

Jintanee Ru-zhe, Somnuk Aujirapongpan, Kullada Phetvaroon, Charoenchai Agmapisarn

69-96
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The Development of Chatbot Provided Registration Information Services for Students in Distance Learning

Supamas Chumkaew

97-112
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A Confirmation of Elemental Factor Toward Perceived Port Quality

Tanapon Rungroueng , Paithoon Monpanthong

113-134
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Comparative Analysis of Factor-Based and Composite-Based Structural Equation Models: Factors Affecting Word-of-Mouth of Tourists in Khung Bang Kachao

Vatanyoo Rasmidatta

135-164
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5 vs 4: A Quantitative Investigation into the Quality Metrics of Different Multiple-Choice Test Formats

Sarhistthep Sukkaew, Supamas Chumkaew

165-183
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Development and Validation of a Composite Learning Index for Cambodian High School Students

Bunhe Harth, Suwimon Wongwanich , Chayut Piromsombat

184-204
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Developing an Integrated Rural Tourism Model for Stakeholders in Yuanjia Village, China

Yixuan Cheng, Julia Fallon

205-222
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Factors Influencing Intentions to Return Express Delivery Packages for Next Use in A Developing Country

Supicha Vilaisri, Panida Chamchang , Vikas Kumar

223-240
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How Foreign Ownership and Competition Affect the Credit Growth of Commercial Banks: Evidence from A Transitional Economy

Khoa Dang Duong, Nhi Ngoc Thanh Nguyen, Phuong Mai Duong Tran, Ha Pham

241-257
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Exploring the Relationship Between Entrepreneurial Orientation, Innovation and Financial Performance: The Mediating Role of Absorptive Capacity and Technological Innovation Capability

Sirinthra Sungthong , Somnuk Aujirapongpan, Kanokwan Meesook

258-275
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Digital Transformation for SMEs Development Based at Four Levels of Analysis – A Literature Review

Firman Fauzi, Hermanto Siregar, Baba Barus , Galuh Syahbana Indraprahasta

276-302
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The Impact of E-learning on the Feeling of Job Alienation among Faculty Members in Jordanian Universities

Shehadeh Al-Gharaibeh, Haitham Ali Hijazi , Haitham M. Alzoubi , Alaa Amin Abdalla , Lara S. Khamash , Nevin Youssef Kalbouneh

303-317
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Influence of Marketing Mix Strategy on Brand Equity Enhancement of Chinese Dried Forest Fruit Brands Based on Customer Mind Model

Yue Huang, Chanchai Bunchapattanasakda

318-339
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Relative Marker Omission in Thai: Evidence from Native Speakers’ Acceptability Judgments and Language Transfer

Napasri Timyam, Natchanan Natpratan, Kittinata Rhekhalilit, Kamil Ud Deen

340-353
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The Effectual Design Method for Internationalizing Architectural and Engineering Services: Insights from Swiss Design Entrepreneurs

Prisca Valentino, Claus Schreier , Kaedsiri Jaroenwisan

354-376
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The Effects Green Human Resource on Employees’ Green Voice Behaviors Towards Green Innovation

Ahmad Nader Aloqaily

377-397
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Harmonization of Geographical Indication (GI) Registration: A Case Study of Doi Tung Coffee

Panitipad Suksomboon

398-409
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Determinants of Intention to Repurchase Antigen Test Kit (ATK) Product

Long Kim, Teerasak Jindabot, Sook Fern Yeo, Songpan Janthong

410-429
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Tourism Influencers’ Photos: A Guideline for Creating Promotional Media

Nattapon Nukulkam, Tatiya Theppituck

430-447
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Book Review: The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient, and Successful

Pichayalak Pichayakul

448-450
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