Published: 2020-11-03

Articles

Foreword

Absorn Meesing

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Towards Healthier Choices: An Investigation into Sugar Label Design

Panjarat Phumpradab, Pavitra Jindahra

1-22

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Experiential Tourism Development on Lanna Local Plant-Based Gastronomy

Kanjana Sommit, Nithat Boonpaisarnsatit

23-38

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The Relationship Between Resource and Capability Effects on the Exporter's Competitive Advantage: Thai Canned and Processed Seafood Exporters

Nongnuch Boonklum, Vichayanan Rattanawiboonsom, Sukij Khorchurklang

39-57

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Factors Influencing Chinese Visitors’ Dining Experiences with Thai Cuisine in Bangkok, Thailand

Sruangporn Satchapappichit

58-77

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Toward A Process Model of Consumer Brand Evaluation and Promotion: Drivers of Word of Mouth for Thai Small and Medium Enterprises

Nitcha Chokpitakkul, Saravudh Anantachart, Mark Allen Hamilton

78-97

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Relationships Between Sufficiency Economy Philosophy and Business Performance Using Balanced Scorecard: A Case Study of Logistics Business in Southern Thailand

Danuphon Tippong, Muttanachai Suttipun, Apinya Keawwilai, Sumittra Rattanachan, Suratwadee Meerungruang, Warat Limphanudom, Suriyan Jomthanachai

98-113

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Deliberative Policy Model to Water Conflict Resolution for Improving Agricultural Entrepreneurs’ Business: Case Studies in Suphanburi and Samutprakarn Province, Thailand

Apinya Tissamana, Somsak Amornsiripong

114-128

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The Relationship Between Stock Market and Exchange Rate with Dynamic Volatility Spillover: Evidence from Asia-Pacific Region

Kamonchai Rujirarangsan, Kanjana Sethanan, Surachai Chancharat

129-148

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The Effect of Intellectual Capital on Corporate Performance

Mahdi Salehi, Azam Shamsi Gouji, Mahmoud Lari Dashtbayaz

149-173

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Article Review- Building A Culture of Experimentation

Nam Sarm Siri

174-176

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