Vol. 40 No. 4 (2020): (October-December)

Articles

• Foreword

  Absorn Meesing

  i

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• Towards Healthier Choices: An Investigation into Sugar Label Design

  Panjarat Phumpradab, Pavitra Jindahra

  1-22

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• Experiential Tourism Development on Lanna Local Plant-Based Gastronomy

  Kanjana Sommit, Nithat Boonpaisarnsatit

  23-38

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• The Relationship Between Resource and Capability Effects on the Exporter's Competitive Advantage: Thai Canned and Processed Seafood Exporters

  Nongnuch Boonklum, Vichayanan Rattanawiboonsom, Sukij Khorchurklang

  39-57

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• Factors Influencing Chinese Visitors’ Dining Experiences with Thai Cuisine in Bangkok, Thailand

  Sruangporn Satchapappichit

  58-77

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• Toward A Process Model of Consumer Brand Evaluation and Promotion: Drivers of Word of Mouth for Thai Small and Medium Enterprises

  Nitcha Chokpitakkul, Saravudh Anantachart, Mark Allen Hamilton

  78-97

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• Relationships Between Sufficiency Economy Philosophy and Business Performance Using Balanced Scorecard: A Case Study of Logistics Business in Southern Thailand

  Danuphon Tippong, Muttanachai Suttipun, Apinya Keawwilai, Sumittra Rattanachan, Suratwadee Meerungruang, Warat Limphanudom, Suriyan Jomthanachai

  98-113

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• Deliberative Policy Model to Water Conflict Resolution for Improving Agricultural Entrepreneurs’ Business: Case Studies in Suphanburi and Samutprakarn Province, Thailand

  Apinya Tissamana, Somsak Amornsiripong

  114-128

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• The Relationship Between Stock Market and Exchange Rate with Dynamic Volatility Spillover: Evidence from Asia-Pacific Region

  Kamonchai Rujirarangsan, Kanjana Sethanan, Surachai Chancharat

  129-148

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• The Effect of Intellectual Capital on Corporate Performance

  Mahdi Salehi, Azam Shamsi Gouji, Mahmoud Lari Dashtbayaz

  149-173

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• Article Review- Building A Culture of Experimentation

  Nam Sarm Siri

  174-176

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