Vol. 1 No. 1 (2020): AU Virtual International Conference 2020

Articles

• ABOUT ICESDE 2020

  AU Virtual International Conference 2020

• ABOUT ASSUMPTION UNIVERSITY (AU)

  Assumption University

• ABOUT THE BHOPAL SCHOOL OF SOCIAL SCIENCES (BSSS)

  The Bhopal School of Social Sciences

• ABOUT RAJAGIRI CENTRE FOR BUSINESS STUDIES

  Rajagiri Centre for Business Studies

• ABOUT HEILONGJIANG INTERNATIONAL UNIVERSITY

  Heilongjiang International University

• MESSAGE FROM THE DEAN OF GRADUATE SCHOOL ASSUMPTION UNIVERSITY

  Asst. Prof. Dr. Kitti Phothikitti

• A MODEL FOR EVALUATING ONLINE GAME PLAYERS: A STUDY OF ENJOYMENT, INTERACTION, FLOW EXPERIENCE, AND MOTIVATION TOWARDS ATTITUDE AND INTENTION BEHAVIOR IN CHINA

  Yongshi Wang, Sirion Chaipoopirutana

  25-43

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• MEASUREMENT AND VALIDATION OF ENTREPRENEURIAL COMPETENCY SCALE

  Minimol M C

  44-61

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• THE DEVELOPMENT OF HIGHER SECONDARY BUSINESS SKILLS LEARNING MODEL USING WHOLE BRAIN LITERACY (WBL) IN TENTH GRADE STUDENTS MONTFORT COLLEGE SECONDARY SECTION, THAILAND

  Warinthrone Vasuwat, Nopasit Chakpitak, Tanarat Rattanadamrongaksorn, Piyachat Udomwong

  62-71

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• A STUDY ON SUSTAINABILITY OF EDUCATION DURING COVID19 IN INDIA

  Ishpreet Kaur Saini

  72-79

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• AN EVALUATION OF THE LIFE SKILL EDUCATION PROGRAM IMPLEMENTATION FOR ITS ENHANCEMENT IN THE SCHOOLS IN PEMA GATSHEL DISTRICT, EASTERN BHUTAN

  Dhendup Gyeltshen, Panchit Longpradit

  80-88

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• FOUR DAY WORKWEEK A MAGIC TRICK OR A FALSE IMPRESSION SUSTAINABILITY ANALYSIS IN THE DIGITAL ERA

  Durdana Ovais, Selvalakshmi Bharatan, Geetanjali Shrivastava

  89-103

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• THE INFLUENCES OF HEALTHY WORKPLACE AND STAKEHOLDERS’ SUPPORT ON PROFESSIONAL STANDARDS AND COMPETENCIES OF SCHOOL COUNSELLORS IN BHUTAN

  Tempa Nima, Poschanan Niramitchainont

  104-113

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• THE IMPACT OF CONSUMERS’ SATISFACTION AND REPURCHASE INTENTION ON E- COMMERCE PLATFORM: A CASE STUDY OF THE TOP THREE E-COMMERCE IN BANGKOK

  Chonthicha Khanijoh, Chompu Nuangjamnong, Kitikorn Dowpiset

  114-125

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• GENDER IM/BALANCE IN THE HOSPITALITY INDUSTRY: A CASE OF GENERAL MANAGERS OF FIVE-STAR HOTELS AND RESORTS IN THAILAND

  Vorakarn Chalermchaikit

  126-133

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• EXPLORING FACTORS INFLUENCING TRAINING EFFECTIVENESS TOWARD JOB PERFORMANCE OF FIVE STARS HOTEL IN BANGKOK: A CASE OF ABC HOTEL

  Sirianong Buddeekham, Somchai Tantasanee

  134-157

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• AN INVESTIGATION ON THE INFLUENCE OF SERVICE QUALITY, TRUST,SATISFACTION ON ONLINE REPURCHASE INTENTION AND WILLINGNESS TO RECOMMEND IN CHINA

  Jie Liu, Sirion Chaipoopirutana

  158-171

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• HANDLING COVID-19 PANDEMIC CRISIS TO SUSTAIN THE HOTELS BUSINESS

  Suanghatai Trongjitraksa, Adarsh Batra

  172-178

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• ADAPTATION OF WORK FROM HOME OR ANYWHERE IN THE HOSPITALITY AND TOURISM INDUSTRY IN YANGON AND MANDALAY, MYANMAR

  Nway Nway Ei, Adarsh Batra

  179-186

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• A STUDY ON THE IMPACT OF COVID-19 CRISIS ON THREE-FOUR STAR HOTELS IN MYANMAR

  Tin May Oo, Adarsh Batra

  187-194

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• THE CHANGING FACE OF THAI TOURIST DECISION-MAKING AND, CONSUMPTION RESPONSES AND BEHAVIORAL CHANGES POST-COVID 19

  Md Saif Hassan, Adarsh Batra

  195-202

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• TRAVEL STRESS AND STRESS-COPING STRATEGIES ADAPTED BY INTERNATIONAL TOURISTS AND TRAVEL ORGANIZATION’S AWARENESS IN BANGKOK

  Piyush Mathur, Adarsh Batra

  203-209

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• THE CHALLENGES OF MICE INDUSTRY AFTER COVID-19 IN MYANMAR

  May Me Phu

  210-216

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• THE MEDIATING ROLE OF ADJUSTED EXPECTATIONS IN THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND ONLINE REPURCHASE INTENTION OF SPORTSWEAR RETAILERS IN THE UK

  Rithavee Plikarnon, Piyathida Praditbatuga, Santhiti TREETIPBUT

  217-225

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• THE SMALL TOURISM ENTERPRISES SUSTAIN AND PLAN THEIR BUSINESSES DURING COVID-19 IN BANGKOK

  Yadan Bai

  226-232

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• IMPORTANCE AND PERFORMANCE ANALYSIS OF DISTANCE EDUCATION FOR RADIO AND TELEVISION UNIVERSITY OF CHINA STUDENTS IN CHINA

  Xinyan Wang, Apichart Intravisit

  233-242

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• A STUDY ON SHOPPER’S EXPERIENCE IN SHOPPING MALL BASED ON THE SERVICE QUALITY FACTORS

  Felix Eapen Thomas, Smitha Siji

  243-257

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• FACTORS INFLUENCING CUSTOMER SATISFACTION IN THE AIRLINE INDUSTRY: THE CASE OF M AIRWAYS

  Thidarat Tangthaweetham, Piyathida Praditbatuga, Santhiti TREETIPBUT

  258-262

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• AN EMPIRICAL RESEARCH ON FACTORS INFLUENCING CUSTOMER SATISFACTION AND BEHAVIORAL INTENTION TO REPURCHASE TOWARDS FAST FOOD RESTAURANT IN DHAKA, BANGLADESH

  Syeda Karishma Mumtaz, Sirion Chaipoopirutana

  263-272

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• THE OPPORTUNITIES FOR VIRTUAL TOURISM DURING SOCIAL DISTANCING

  Naruemon Sirisungsuchol

  273-280

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• MICROCELEBRITIES: THE NEW CELEBRITIES IN THE DIGITAL ERA

  Revathy Suresh Nair, Bejoy John Thomas

  281-297

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• THE INFLUENCE OF FAMILY RESOURCE, FAMILY STRESS, MONEY ATTITUDES, SELF-CONTROL TOWARDS MATERIALISM: THE CASE OF GENERATION Y IN BANGKOK METROPOLITAN

  Sararat Thongbaisri, Ekkachai Boonchuaymetta

  298-307

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• THE INFLUENCE OF INVESTMENT KNOWLEDGE AND RISK PERCEPTION ON MUTUAL FUND CHOICES AMONG MILLENNIALS INVESTORS IN BANGKOK METROPOLITAN AREA

  Muktapa Leelapamornkit, Thananporn Sethjinda

  308-313

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• FACTORS AFFECTING INTENTION TO PURCHASE DECISION ENERGY DRINK IN THAILAND

  Apirati Pichayadecha, Papitchaya Wisankosol

  314-318

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• TRUMP’S TWITTER EFFECT ON FINANCIAL INDEXES

  Wasawat Dumrongvachiraphan, Nopphon Tangjitprom

  319-332

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• THE IMPACT OF TRANSFORMATIONAL LEADERSHIP STYLES ON EMPLOYEE ENGAGEMENT IN A SUGAR FACTORY

  Santhiti TREETIPBUT, Piyathida Praditbatuga

  333-341

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• AN EMPIRICAL STUDY OF THE IMPACT OF ACTIVE LEADERSHIP ON EMPLOYEE’S JOB SATISFACTION IN THE SUBCONTRACTOR COMPANY

  Jutharat Reungrit, Piyathida Praditbatuga, Santhiti TREETIPBUT

  342-348

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• AN INTEGRATED MODEL OF FACTORS AFFECTING WEBSITE ADOPTION, PERCEIVED RISK AND TRUST ON ONLINE SHOPPING INTENTION IN CHINA

  Zongwen Xia, Sirion Chaipoopirutana

  349-358

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• A STUDY OF CUSTOMER’S SATISFACTION TOWARDS BOOTS PHARMACY

  Na Shi, Preecha Methavasaraphak

  359-370

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• PERCEIVED IMPACT OF THE POPULATION ON THE KHLONG THAI PROJECT

  Sujira Vuthisopon, Amnuay Saengnoree

  371-381

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• AN EMPIRICAL INVESTIGATION OF VIDEO GAME CONTROL USERS: EXAMINING THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, SOCIAL MEDIA PROMOTION, E-WOM, AND BRAND IMAGE ON PURCHASE INTENTION IN CHINA

  Ningqin Li, Sirion Chaipoopirutana

  382-394

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• EMPIRICAL RESEARCH ON ONLINE REPURCHASE INTENTION: AN ASSESSMENT OF EASE OF USE, SECURITY, PRIVATE CONCERN, TRUST, AND E-SATISFACTION TOWARDS ONLINE SHOPPERS IN CHINA

  Renyan Wang, Sirion Chaipoopirutana

  395-408

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• FACTORS AFFECTING ON LEADERSHIP OF FEMALE LECTURERS IN A UNIVERSITY, GUANGXI PROVINCE, CHINA

  Jiabao Cao , Prasak Santiparp

  409-415

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• AN EMPIRICAL INVESTIGATION OF FACTORS AFFECTING PASSENGER’S REPURCHASE INTENTION TOWARDS LOW-COST AIRLINE IN THAILAND

  Kathabhon Thanalerdsobhon, Sirion Chaipoopirutana

  416-436

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• THE INFLUENCE FACTORS THAT AFFECT EMPLOYEE RETENTION (A CASE STUDY IN ONE OF THE TOPS ELECTRICITY ORGANIZATION IN THAILAND)

  Supitcha Panich, Chompu Nuangjamnong, Kitikorn Dowpiset

  437-447

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• EXPERTS AND CUSTOMER’S INSIGHTS ON PURCHASING CONSIDERATIONS: A CASE OF FABRIC CURTAIN PRODUCTS IN THAILAND

  Prariprat Sukhumalanon, Chompu Nuangjamnong, Kitikorn Dowpiset

  448-457

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• ASSOCIATION BETWEEN HBA1C AND INFLAMMATORY MARKERS : HS-CRP AND HOMOCYSTEINE

  Hathaichanok Kotchapetch, Jarasphol Rintra, Phakkharawat Sittiprapaporn

  458-464

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• THE INFLUENCE OF SOCIAL AND ECONOMIC CONTEXT FACTORS ON STUDENT'S ENTREPRENEURIAL INTENT – A COMPARATIVE ANALYSIS

  Matthias Liedtke, Reza Asghari

  465-476

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• AN INTEGRATED MODEL OF INFLUENCE OF PERCEIVED QUALITY, PERCEIVED VALUE, BRAND ASSOCIATION, BRAND AWARENESS AND BRAND UNIQUENESS ON BRAND LOYALTY TOWARDS A LUXURY BRAND IN BANGKOK, THAILAND

  Suwanan Chansuk, Sirion Chaipoopirutana

  477-489

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• FACTORS AFFECTING THE PURCHASING DECISION FACIAL SKINCARE PRODUCTS OF WORKING WOMEN IN BANGKOK METROPOLIS DURING ECONOMIC RECESSION PERIOD

  Pusanisa Boonmangmee, Preecha Methavasaraphak

  490-509

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• ANTECEDENTS AND CONSEQUENCES OF CUSTOMER SATISFACTION AND LOYALTY: AN EMPIRICAL STUDY OF POPULAR CAFE IN MANDALAY, MYANMAR

  May Thu Kyaw, Sirion Chaipoopirutana

  510-520

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• EXAMINING FACTORS INFLUENCING BRAND LOYALTY TOWARDS FAST FASHION BRAND IN DHAKA, BANGLADESH

  Chowdhury Antara Labiba Nawar, Sirion Chaipoopirutana

  521-528

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• FACTORS AFFECTING ON HIGH SCHOOL TEACHERS’ COMPTENCE AT PRIVATE HIGH SCHOOL IN YANGON, MYANAMR DURING PANDEMIC COVID-19

  Hnin Su Wai, Prasak Santiparp

  529-541

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• FACTORS IMPACTING THE CONTINUED USE OF SOCIAL MEDIA: A CASE STUDY OF SENIOR CITIZENS IN BANGKOK

  Yanisa Deeananlarp, Chompu Nuangjamnong, Kitikorn Dowpiset

  542-551

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• A STUDY ON IMPACT OF COVID-19 AND POTENTIAL OPPORTUNITIES FOR INDIA’S FOREIGN TRADE

  Shubhra Bhatia, Neeta Vaydande, Vinod Kumar Adwani

  552-559

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• THE ELECTRONIC SERVICE QUALITY STRUCTURAL EQUATION MODEL FOR CUSTOMER SATISFACTION AND LOYALTY IN ONLINE FOOD PURCHASES THROUGH GRAB FOOD APPLICATION IN THAILAND

  Sujira Vuthisopon

  560-566

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• THE SYNTHESIZED BODY OF KNOWLEDGE FOR THAI POLITICAL MOVEMENT UNDER THAI POLITICS B.C. 2004-2016

  Yuttaporn Issarachai

  567-575

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• A CONCEPTUAL STUDY ABOUT PSYCHOLOGICAL STRUGGLES OF THIRD GENDER AT “KUMBH”

  Sumit Narula, Mansi Tiwari, Garima Mathur, Suvijna Awasthi

  576-584

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• IMPACT OF PARENT INVOLVEMENT ON SECONDARY SCHOOL STUDENT’S ACADEMIC PERFORMANCE IN SAMTSE DISTRICT, BHUTAN

  Singye -, Arisara Leksansern

  585-593

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