FOUR DAY WORKWEEK A MAGIC TRICK OR A FALSE IMPRESSION

SUSTAINABILITY ANALYSIS IN THE DIGITAL ERA

Abstract

Keynesian economic model had been long adopted by the policy makers to boost the economic growth of a country. In the current scenario a relook is required to ensure economic growth. This requires measures beyond what have been suggested by Keynes to recover from a depression. The research study focuses on the consumption function and the nudges required to increase it. Prominent among these are the four day work week and other subjective and psychological factors. The research centres around the middle class of the society which forms a crucial revenue base and capital formation base for an economy. Subjective factors which determine the consumption are taken as Independent Variables, Dependent variable for the study is taken as the consumption pattern and Four-day work week is taken as a mediating variable for the purpose of the study. The universe taken is M.P. sampling elements targeted are middle income group. Data collected will be put through preliminary analysis, validity analysis and reliability analysis will be undertaken before factor analysis of the data to reduce the number of items. Correlation analysis and regression analysis will be undertaken to understand the nature and extent of relationship among the variables. ANOVA test will be applied to test the hypothesis. The research aims to propose a model for boosting consumption in the economy post the COVID lockdown period which would be beneficial for both policymakers as well as organisations.