Chutiphongdech , Thanavutd, Head of Research Unit, Research Unit for Executing Sports-management Policy (RU-ESP), Faculty of Sports Science, Chulalongkorn University, Thailand

• ABAC Journal Vol. 43 No. 3 (2023): July-September - Articles
  Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement
  Abstract  PDF