Published: 2023-06-26

FOREWORD

Editor-in-Chief

i-vi

Strategic Responses for the Airline Business During the Covid-19 Pandemic: A Review of Past Crises

Thanavutd Chutiphongdech, Nichakarn Apiluckserbsakul , Kittipong Choktanasukarn, Jutamas Phengkona

1-11

Factors Influencing Customer Co-Creation and Happiness in Fitness Center Businesses

Chadaporn Khanngoen, Kaveepong Lertwachara, Teppasit Gulthawatvichai , Thanavutd Chutiphongdech , Voramast Limteerakul, Thitirat Panbamrungkij, Roongtiwa Wattanawaraporn

148-163

ChatGPT and Stress

Anya Khanthavit , Sittipume Khanthavit

213-224

Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement

Kittipong Napontun, Kaveepong Lertwachara , Teppasit Gulthawatvichai , Thanavutd Chutiphongdech , Roongtiwa Wattanawaraporn , Damisa Chuenpreecha , Prarawan Senachai

286-306