Chaipoopiratana, Sirion, Assumption University, Thailand

• ABAC Journal Vol. 42 No. 1 (2022): January-March - Articles
  Mixed Method: Antecedents of Online Repurchase Intention of Generation Y Towards Apparel Products on E-Commerce in Thailand
  Abstract  PDF
• ABAC Journal Vol. 42 No. 2 (2022): April-June - Articles
  Determining Antecedents to Omnichannel Shopping Intention Among Fast Fashion Consumers in Thailand: A Mixed Methods Approach
  Abstract  PDF