Wattanawaraporn , Roongtiwa, Consumer Insights in Sports or Service-Related Business Research Unit, Chulalongkorn University, Thailand
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ABAC Journal Vol. 43 No. 3 (2023): July-September - Articles
Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement
Abstract PDF -
ABAC Journal Vol. 43 No. 3 (2023): July-September - Articles
Factors Influencing Customer Co-Creation and Happiness in Fitness Center Businesses
Abstract PDF