The Tourism Development of a Secondary City on the East Coast by e-Delphi Technique in Dimensions of Service Quality, Tourism Image and Demand of Tourism
Abstract
The objective of this research is to study the opinions of experts on the tourism development of a Secondary City on the East Coast in dimensions of Service Quality, Tourism Image, and Demand of Tourism including present guidelines for the Tourism Development of a Secondary City on the East Coast by e-Delphi technique. This research is future research by electronic Delphi process and using five experts, consisting of experts in economics, tourism marketing, hospitality Industry, and business strategy. The statistics used to analyze the consensus are as follows: Median, Mode, Absolute value of difference between Median and Mode, and the Inter Quartile Range (IQR). The results of the research revealed that 23 guidelines for tourism development of a Secondary City on the East Coast in Dimensions of Service Quality, Tourism Image, and Demand of tourism passed through the consensus of experts accounted for 60 percent of the total approach. The results of the research show that the eastern coastline should follow a plan, for example: establish a location publicity project that tourists will be keen to visit, must have a project to preserve the tourist attractions that are rich in nature, The community must have a project to preserve the original way of life, must support the tourist attractions in order to present rich and unique nature. The relevant agencies must develop a place to be safe in all respects, must have screening for Covid-19, and provide people with knowledge and understanding of the attractions through storytelling.
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