When Creative Mindset Helps Entrepreneurial Innovation in Tourism: An Examination on Demographics

Abstract

Given the growing importance of creativity and innovation, this study explores the role of entrepreneurial demographics in determining creativity and innovation capabilities in Thailand’s tourism industry. The results from the analysis of data from 179 Thai entrepreneurs confirmed robust relationships between the dependent variables and the characteristics of growth mindset, gender, age, and educational group. Additionally, growth mindset demonstrates a significant relationship with innovation capability (both technical and non-technical). Regarding gender, female entrepreneurs demonstrated a higher prevalence of growth mindset, resulting in female gender having a significant positive influence on innovation capability regarding both technical and non-technical forms of innovation capability, while for male entrepreneurs, the presence of growth mindset had a significant positive influence only on technical innovation capability. Regarding age, entrepreneurs with an age of 51 years and above had a higher growth mindset, while younger entrepreneurs had significantly higher technical and non-technical innovation capability. Regarding the education segments, entrepreneurs who hold a master’s degree or higher have a higher growth mindset, while entrepreneurs with an education level of below a bachelor’s degree have a higher association with innovation capability. The relevant implications of these findings for academicians and practitioners are discussed.